Why Is 8 % of American Adult Internet Population Using Twitter Really Important to You?
Because it is now confirmed, by both Google and Bing, that links shared through Twitter [and also Facebook] are a competitive search engine signal [Google uses over 200 signals!] for ranking content, this November 2010 Pew Research Center Internet & American Life Project Twitter study is highly relevant to all organic advertisers = you! Be sure to have forwarding social network icons [Retweet, Facebook like, Digg, etc.] on all your posts so you’re making it simple for visitors to network your content to their circles of influence! Twitter just being one opportunity to reach a large audience.
Bottom line: anytime a visitor retweets [or facebook likes / shares] your content it exposes YOUR BRAND through that very content to a new audience…. the fact that it is SIMULTANEOUSLY promoting better search engine rank for your content makes the practice doubly important to your organic advertising visibility!
The entire US has approximately 310,000,000 *people* of which 78% or approximately 240,000,000 use the Internet. Pew Research Center shows that 74% of American *adults* [rather than all people] are Internet users, meaning that their research shows Twitter usage amounts to 8 % of the American adult Internet population and 6% of the entire adult population.