Have you considered your own web behavior?
As a business person looking for new customers, have you considered your own web behavior? What makes your prospective customer any different than you? Folks, your clients are searching [and subscribing] for answers & information just like you do.
In this day and age, we search [and we subscribe] because we can. It’s easy, pretty reliable and [save the ads] it’s free! Because of Google, for instance, we can do a bunch of research really quick. To a degree, we interview businesses and research their services prior to pursuing them & our interests. We’re all human, we want to get the most valuable service and a fair shake for our hard earned money.
Considering people can search and they can subscribe [via RSS or 'RSS convert to email'] to virtually all the information they’ll ever need in order to research product & service decisions, we must accept the playing field we’re forced to market in. With the consumer [like you!] in control, including an almost immediate ability to compare product & service information, what are you doing to show them you offer value? As a consumer, what would you expect… of yourself?
Times have most definitely changed; regardless of old school relationships or methods, if you’re not transparently sharing your knowledge- base of information, including what is timely and new, you’re already losing the long term competitive battle to win their attention and trust.
In our somewhat biased view, all professionals will have to publish or Blog to the web in order to be available direct [via RSS or 'RSS convert to email'], to be visible, discoverable and, ultimately, to be worthy of trust. And this isn’t an exercise in Search Engine Optimization because simply being there isn’t necessarily enough. This is about performing, just like you would want others too when you are the consumer. It’s about making a commitment to be transparent, to share knowledge and to demonstrate you are a value added product and/ or service provider. Life is a two way street….. have you considered you own requirements? Have you considered your own web behavior?
Contributed bysupport@kineticknowledge.com
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