Obviously, the Internet has emerged as a giant marketing platform. These days, consumers search and subscribe because they can. It’s reliable, quick, easy, convenient and it’s free!

If the opportunity to research products, services and the appeal of a particular business exists, why wouldn’t any consumer search or subscribe prior to getting in touch? For your business, it’s an obvious marketing challenge. You have to do your best to be visible in the search engines and a well- positioned Blog will get you there, but you’ve also got to convey authority, trust and that you add value in order to capture their attention and their direct subscriptions!

• What is authority? How about blogging to demonstrate an undeniable knowledge of your business in your area.
• What is trust? How about credibility, demonstrated by blogging an emotional connection to your business in your area. Consumers will appreciate the human approach and how you convey a sincere interest in serving them.
• What is value add? If you aim to serve your paying customers reliably, and with accountability, simply blog to demonstrate how you do things better & different than the rest! 

Let’s face it, as marketers we’re all selling and Internet users are highly sensitive to us. Are you skeptical of the marketing messages pushed at you every day? For instance, when you search, which side of the results page - organic OR pay per click - do you value the most? If you’re like me and 99% of the folks we speak with everyday, it’s the organic results [left side] I trust more. 

In this environment, stale marketing messages won’t cut it like they used too. In this environment consumers are looking to interview you before they make contact. Embrace change by blogging who you are and how you add value! As a business, if you understand folks are searching and search engines are indexing all the new content they can find, why wouldn’t you consistently share what you see, what you have to offer and what you know about your business in your area? Blogging is a cost- effective answer! With a blog you can build online visibility, discover-ability, local brand recognition and a potentially unlimited no. of direct RSS or ‘RSS convert to email’ connections.

Give us a holler and ask about our affordable solutions, our service, our dedication to ongoing education… and please don’t hesitate to ask about our Business Bloggers Bible free offer!

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.