WordPress can be free, but ONLY if you’re OK with Advertising

By Chris Frerecks • September 19th, 2008

We’re often asked how there can be a free version of WordPress without the support of advertising. The fact is, if WordPress is hosting your blog for free it has actually added advertising to cover that cost. And by the way, this shouldn’t be a surprise or a disappointment. Valuable software like WordPress shouldn’t be free. Particularly not if you have actual business requirements and certainly not when the folks at WordPress work so hard to make ‘publishing to the web’ so accessible for so many.

To clarify and according to WordPress itself, "To support the service we may occasionally show Google text ads on your blog…" Matt Mullenweg, Founding Developer, adds that the advertising has enabled his team to offer an ever- improving software without charging for upgrades; however, he also adds there are enterprises that would never want the advertising. This is important particularly because WordPress cannot filter competitive advertising and that is because the ad- software is contextual. [Contextual meaning, the ad system scans the blog for keywords and returns ads based upon the keyword text it finds.] So, for example, if your free blog is based upon Real Estate or Architecture or Travel, etc. it’s likely you’re pulling competitive advertising on to your blog

Now, this doesn’t leave one without a choice. For the business that wishes to manage WordPress on its’ own, they now offer an advertising opt- out for a monthly cost of about $30. Obviously you have choices with WordPress and we’re certainly here to offer comprehensive & affordable management services, including branded design, feature plugin, software update management and extensive ongoing education. If it interests, please don’t hesitate to get in touch

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Contributed by Chris Frerecks
chris@kineticknowledge.com
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