10 Reasons Business Blogging is the Top Marketing and Advertising Value Proposition!
So, what is all the hype about Business Blogging? Is it difficult? Is it just a fad? Do you have to be a genius? The answer is an emphatic "NO!" In fact, if you are NOT investing in organic search engine result page findability/ in the presentation of trustworthiness/ in direct subscription [which are simultaneously available to the Business Blogger] than you are missing the most cost effective & qualified advertising opportunity that has ever presented itself to a business.
10 Reasons Business Blogging is the Top Marketing & Advertising Value Proposition!
1. Search: All consumers search and they research. Search engines [like Google, Yahoo, MSN, etc.] reward those businesses willing to publish [or blog] content regularly with relevance and visibility in the natural areas of their index [this is often also called the organic area of the search engine.] Organic results are determined by the search engine and are NOT influenced by advertising dollars.
2. Organic Search Results: 87-92% of all searches performed lead to a click through in the organic search result set [unpaid recommendations, NOT Pay Per Click.] What’s more, the cost of the remaining 8-13% of traffic generated by Pay Per Click advertising is rising. Often the cost is well over $1 per click…. but the lion’s share of search is going to those visible in the organic search results index.
3. Unlimited Findability: You can become high in the organic search results pages for an unlimited number of search topic keywords and key phrases surrounding your product and/ or service offering! Think of how the Long Tail of Search will reward those with the broadest possible visibility
4. Advertising Longevity: With search and blogs, you are never limited by time or space. Unlike traditional advertising, where you pay for limited space and circulation time with the distribution of media content, your advertorial content is limitless remaining available online 24/7 to all comers. Think, ‘Advertising Disintermediation’ and the breaking of barriers between your business knowledge and those who want it.
5. Qualified Leads: The search engine interface is a natural lead filtration system. Because consumers can [re]search the topic keywords and key phrases emanating from your advertorial content in the search engine indexes at will, your advertorial content will only attract the most qualified leads.
6. Simple Content Publishing: Good Business Blogs make it very easy to compete for the attention of qualified searchers. The content publishing interface makes blogging as easy as crafting an email. Creating a discipline to release advertorial coverage of the enthusiasm you have for your business, its merits and your authoritative knowledge is NOT difficult.
7. Builds Trust: Business Blogs give you the chance to present your business in a much more human way than any traditional advertising or static website ever will. A business blog helps to build brand and garner trust – it is an ongoing advertorial journal which keeps the attention of your current and future clientele.
8. Direct Subscription: Possibly the greatest value to a business is the unlimited potential for direct and voluntary subscribers. Good blogs offer RSS and email subscription services to their content. Once a consumer is subscribed they will automatically receive your message every time you publish. This means you remain on radar screens until buyers are ready to buy. Or to buy again.
9. Cheap Website Technology: Versus websites, which often require high upfront costs and the help of a programmer to make changes, blog solutions & services are cheap and simple content publishing tools. Easy to manage technology, means less cost.
10. Reduced Overall Marketing & Advertising Cost: Versus other forms of advertising a good Business Blog can dramatically reduce overall marketing & advertising costs, while simultaneously raising findability!
Get yourself a good Business Blog… here’s what you get with Kinetic Blogs.
Contributed by Chris Frereckschris@kineticknowledge.com
What You Get With Kinetic Blogs!
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