Are You A Valued Source Of Trade Media?
As business people, are we visible online as a valued source of trade media for our target marketplaces?
[youtube:http://www.youtube.com/watch?v=6ILQrUrEWe8]
This video by XPlane strikes me as a reminder to leverage knowledge and every day practical experience online as marketing. We have the ability to create & distribute content; we can stand out and connect with marketplaces by simply having the discipline to share what questions we answered today. If one person asked, it’s likely a multiple of 10 to 100 times more are searching for that same answer online. What did we see? What have we heard? What do we know!
The fact is that in most business verticals there is competition for consumer attention. Unless we are demonstrating our value through content, we can’t expect them to choose us. If consumers have any uncertainty it undermines our ability to capture them. Your public facing business blog can prove your value, raising your profile while lowering any perceived risk of buying from you.
Are You A Valued Source Of Trade Media?
Related Posts:
Business Bloggers, You need to consider yourselves a source of [modern day] Trade Media!
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