Business Blogging Important Lead Generation Tool According to Hubspot Report

By Chris Frerecks • April 6th, 2010

“Customers with blogs gathered 68% more leads than customers without blogs. Growing articles starts to impact lead growth once 20+ articles become available.”

Hubspot recently released a study called, “The State of Inbound Lead Generation”.  This report is an analysis of lead generation best practices used by over 1,400 small to medium-sized businesses. Findings outlined in this report are highly encouraging for business bloggers!  Overall, hubspot reports that those businesses with more pages indexed by Google see a direct correlation to increased internet leads.  They analyzed 3 months worth of data on 15+ metrics for 1,400 HubSpot customers.  See report Inbound Lead Generation.

A quick report summary of data:

Indexed pages in Google

For every fifty to 100 pages of indexed pages in Google, leads achieved double digit growth. Lead growth experiences significant acceleration for customers with more than several hundred indexed pages.

The number of keywords for which sites rank in Google’s top 100 results

Increasing the number of keywords starts to impact lead growth only once marketers achieve top 100 rankings for a significant number of keywords (in the teens).

Publishing and growing blogs

Customers with blogs gathered 68% more leads than customers without blogs. Growing articles starts to impact lead growth once 20+ articles become available.

Using Twitter and growing followers

B2C customers using Twitter generated two times more leads than customers without a Twitter account. Twitter users with several hundred followers had approximately twice as many leads as Twitter users with followers in the double digits.

It’s clear that success online has always been about creating content. The Hubspot report makes it even more evident that creating on-topic, relevant content via a regularly updated business blogging platform is the most effective way to target the search engine index.  The report also suggests it’s relevent to leverage Twitter to build an online community of followers.

In the next few blog posts we’ll explore the finer details of this report and each summary point further.  If you’d like to access the report now, you can download the PDF at Hubspot: Inbound Marketing Best Practices for Growing Leads

Do you need a branded business blog?  How about a connection to all those social media outlets such as Twitter, Facebook and LinkedIn?  Contact us to find out how we can help get you started!

New to business blogging?  Sign up for our FREE Business Blogger’s Bible e-book today.

Comments(0) ADVERTORIAL MEDIA, BLOGGING SEO
 

Leave a Comment

« | Home | »