Howard Brinton speaks with Hinsdale IL Realtor Bryan Bomba about Blogging
Our friend Bryan Bomba recently spoke about the value of Blogging in his interview with Star Power’s own Howard Brinton. Bomba, the leading ReMax Real Estate Professional in Illinois for years running, operates in and around the Hinsdale IL area. His interview with Howard Brinton is meant to demonstrate how leading Realtors execute in their business.
While there were seven topics of discussion, the Internet Tools piece details Bryan’s recent web commitments including to Blogging. As an aside, they also discussed the type of Home Buyer or Seller that will typically hire Bryan. He suggested his model client is a person looking for a "Realtor for life." They’re the type of home buyer or seller that will do their homework, researching the right Realtor for the long haul. Obviously, nowadays people do their research on the web, which is why Bryan’s success is so relevant.
In the piece, Bryan mentions he’s achieving good Internet visibility with his Blog; however, it’s the nature of how he is managing to win new clients that is telling here. The one he details is a Fortune Brand Executive. She was doing her research online, she discovered Bryan’s Blog and she decided to subscribe to it via RSS. Patiently, she began to follow him via his reporting on the area. You might say that Bomba was being interviewed. Several days later and without requiring an in- person meeting she called to award her listing. Never the type to presume, he extended an offer to come and do a listings presentation for her. She said "No, I’ve been following you’re Blog and I’m convinced about you Mr. Bomba. I am awarding you my business."
In summary, sharing his local knowledgebase on Hinsdale IL Real Estate community news & information is very much a part of Bryan Bomba’s normal routine. It has resulted in home buyer & seller 1) search discovery, 2) direct RSS subscriptions, 3) local brand, 4) trust and 5) prestigious new business. Home buyers & sellers are searching, they are researching, they are subscribing and they’re doing it long before they get in touch with the Realtor. The modern day business challenge is to to be available online. By Blogging, Bryan is meeting the challenge 
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Comments
Thanks for the kind words.
Just today, I blogged about a home I’m amrketing wher ethe price was reduced $75,000. I had 2 prospective buyers and a realtor contact me directly as a result of the blog post.
This stuff works.
I have been blogging for about a year. However, I have been using a free site. I am going to change to another one soon. I do not know if getting a site that sends automatic articles through my blog is the best, or to continue to send out 100% of my own posts. I do not have the time to send out several per week. I would be interested in advise from anyone.
Stan, We believe you have to Blog in order to succeed with the search engines. You don’t necessarily have to blog several times per week, but a couple relevant & well written posts per week on Norman Real Estate & Community News should eventually help to attract the buyers & sellers you’re hoping to do business with. You can leverage inbound syndication, which automatically adds new content from the source(s) you choose to ‘a channel of your site’, to keep the site fresh with new & relevant content… but it’s unlikely you’ll benefit unless you’re blogging well. We’re committed to helping clients with these challenges. Let me know if you’d like to discuss. Chris