Pictures, Copyright and your Business Blog
I thought this post might be useful to folks who enjoy adding pictures to their business blogs, but that might also appreciate basic information on picture usage, copyright, public domain and the creative commons.
I don’t know about you, but I’d like to add more pictures to my business blog. We spend a lot of time here talking about how to satisfy the search engines, but we must also acknowledge the balance you need in order to satisfy humans. I mean, I’m human… and I like pictures. Don’t you?
Copyright
For starters, we can’t just go grabbing any old picture from the web. I certainly don’t want anyone using my pictures any way they choose. Do you? Copyright law exists to prevent picture copying, including the possibility of civil suits with punitive damages. It exists to protect us all and [ultimately, despite the obvious tempation] that’s a good thing. A little history on the subject: apparently until 1976, creative works such as pictures were not protected by copyright law unless they had a published copyright. If it did not, it was ‘in the public domain.’ Changes to the law occurred in 1976 and again in ‘88, effectively saying that all creative works were automatically copyrighted. The belief being that if there was no ‘copyright by default’ it might undermine the creators’ or an artists’ interest in sharing their work, thereby limiting the public’s’ access to art. In effect, protect art and protect culture.
Copyright law is pretty simple, actually. Any work or picture you or someone else creates is automatically copyrighted. No one really needs to do anything at all to receive protection under copyright law. While one might go to such ends as the Registrar of Copyrights in DC, there isn’t much preventing an owner from exercising rights when someone has blatantly copied their picture.
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New Jersey Beach Picture by Jason Burmeister
Now, not to worry because there are good exceptions and opportunities for picture usage on the web including [obviously] those pictures you can take yourself, those in the public domain and then those for use in the Creative Commons.
Public Domain
Public Domain describes any work that is not protected by copyright. For instance, photos are copyrighted unless they’ve given up protection. Explicit permission is one example. Another is if you have a photo on the web, you notice other folks have been using it a bunch and you don’t really do anything to stop it… it’s then in the public domain. Regardless, if the picture is not ours or we don’t have permission the rule of thumb should probably be “don’t use it!” FAIR WARNING: sites that say they have free or public domain pictures may not be reputable… be careful to use good judgement. If the site doesn’t reveal an owner or a means to communicate with one it’s likely not reputable.
Creative Commons
Creative Commons is a nonprofit organization that has delivered a widely accepted means to share pictures. By using a Creative Commons license, which attaches itself to the work, a picture’s owner is allowing others’ usage. This exists outside standard copyright law, because the Creative Commons’ has no legal ground; however, it has been widely accepted… and that’s meaningful. Many people using Flickr.com offer usage via the Commons, which essentially defines various permission standards. I added the picture of a NJ Beach above partly because it’s summer time and where I’d love to be right now 
but mostly to demonstrate a Commons Attribution License, which allows for the picture to be in the public domain *if the owner receives credit.* In this example the owner has his due via a picture- based link and then another just beneath.
Anyway, I hope this all helps and then I’ve included some resources for when you need a quick fix… or a picture:
Public Domain
- http://karenswhimsy.com/public-domain-images/
- http://www.publicdomainpictures.net/
- http://www.pdphoto.org/
- or you can just search public domain pictures to find a number of resources
Creative Commons
Other Free, possibly with restrictions
US Copyright
Contributed by Chris Frereckschris@kineticknowledge.com
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Comments
I agree that adding some pics can create a better feel to your site. If you combine this with powerful copy - I personally use glyphius to do that, then you get the best of both worlds. I enjoyed your post and there are some great references to be used. Thanks
Hey Thanks Sarah. I’ll look into glyphius too.
Chris
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