Raise your Page Rank with Anchor Text!
Most everyone knows that the objective of a search engine is to provide searchers with the best user experience possible. Did you know that accurately linked anchor text can raise the odds your content will be highly ranked OR a part of that user experience?
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Wikipedia defines Anchor Text as follows, "The anchor text or link label is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that page will receive by search engines. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s destination."
That’s right, links in anchor text can improve the rank of the page it points to. Normally you can’t control how someone else will link to you, but given the opportunity be sure and ask they link to your posts or pages from text that accurately describes them. What you can control are your own outbound and also internal links. An outbound link is demonstrated above where we buried a link pointing outward to Wikipedia’s page defining ‘anchor text’ in the words "Wikipedia defines Anchor Text"; whereas, these contextual links below point inward [NOT to a home page] to our own content where we actually define RSS and offer a tutorial on Google Alerts.
This, in theory, is because search engines are constantly crawling the web, content and especially links for newer and better sources of information; therefor, the sources using links accurately are rewarded. Again, if anchor text is truly relevant to the page it links, the page’s visibility to a search engine algorithm will be raised carrying page rank along with it. Careful!! A common mistake is to bury a link in the words ‘click here’ rather than using appropriate words [or anchor text] for a clickable link. ‘Click here’ is NOT anchor text!
In summary and whenever possible, try and make the text that link inward to your pages or blog posts [inbound or deep internal] or outward to other pages or posts [outbound] the right contextual or descriptive key words and phrases!
Contributed bysupport@kineticknowledge.com
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