Something came up with a client on keyword repetition recently and I thought to run it here as a big reminder and heads’ up!

Obviously, we urge focus on targeted key word & phrase usage in blog posts; however, this post reiterates guidance on using balance for humans who may not appreciate seeing the same words over and over again.

Search engines definitely have filters for key word & phrase stuffing; however, I’ll bet they’re not nearly as strict as those we humans have. Note: when there is too much keyword repetition it tends to be content people will not be interested in reading or linking at!

Simple Guidance Points on Keyword Targeting or Density

1. Best to use target phrases strategically [i.e. Malibu CA Celebrity Real Estate] in post titles, once again in the first sentence or two for emphasis and then maybe one more time at the end of a post. 
2. If needed, mix in similar key phrases
3. Use logic – what would you find annoying or less appealing?
4. Go to quintura.com , wonder wheel or the keyword suggestions tool of your choosing and enter your key word or phrase for actual similarities on what else is being used online

No one ever said blogging was easy, but those paying attention and using a little logic will set themselves a part! There are never search optimization guarantees. Not when competitors are emerging with their own efforts & strategies and not when algorithms are proprietary and ever changing; however, here are some points we’d strongly suggest with regards to good optimization of your blog posts.

Guidance For Optimal Blog Posts … and also that will convert!

• Have your top 20- 25 target key phrases handy!
• Focus titles by using key words or phrases [i.e. Olive Oil Health or Wasilla AK Real Estate Blog]!
• Focus content carefully on targeted key words or phrases – see above bullet no. 1!
• Add links to, in anchor text [in key phrases] descriptive of, other relevant content URLs you’d like Google to see you as relevant for!
• Add useful outbound links to other relevant sources!
• Add images with descriptive Alt Tags  whenever possible!
• Add posts into broader categorization
• Add tags, 2 -3 phrases *strictly* from that page’s content
• Add ‘Call to Action’ [i.e. Search Indianapolis IN MLS]
• Add signature, with contact information