What Are The Best Practices for Business Blogging?
What Are The Best Practices for Maximizing Return on Business Blogging?
We’ve done this one before, but based upon questions we’re getting no time is better than right now. Let’s review the very best practices for your business blog posts.
There are never search engine optimization guarantees. Not when more and more competitors are emerging with their own strategies and not when the proprietary Google ranking algorithm is ever changing; however, we have clients all over North America that achieve search engine visibility success with their business blogs everyday! Best practices, when used with discipline, maximize the short and long term value of your blogging effort! And by the way, we’ll look to talk here about balance and being equally, if not more, appealing to humans!
The Best Business Blogging Practices!
Here are the primary points we’d strongly suggest with regards to raising your chance for optimal topic key word and phrase indexing, as well as for human appeal:
1. Have your 20- 25 target key phrase list ready! Ultimately you want to impress humans, but in order to capture them in the search engines you’ve got to be visible for the phrases you believe they will search in the engines and in social networks.
2. Create strategic post titles! Search engines and humans typically want different things out of a title; to be successful you must strive to please them both. In technical terms, your blog post title is a header tag. This means it’s the first thing a search spider will encounter on a new post. Be specific, so that spiders identify the purpose of the new page, but impactful so that you attract human attention.
3. Leverage your content! Search spiders tend to look for phrase consistencies in titles and then high in a page. Random spider crawls also digest more content toward the top of a page or post. Without this, at least during random crawls, they may skip your page leaving you with less potential key word & phrase indexing. Create compelling first paragraphs that include your target key words & phrases, but demonstrate a value proposition for humans too. Be human so that you appeal to humans. On the flip side, don’t overuse keywords or use them out of context either. The search engines have filters to flag this behavior. And then too much keyword duplication is also just boring for humans.
4. Gather and add good links! When competing for search rank links remain an important metric, including those you create to other content of your own. Links matter most when relevant to the purpose of a post and also when they come from a trusted source. The best way to generate links organically from others is to create content others will appreciate enough to link back too. Consider notifying news sources that might be interested in your coverage because they just may link to you. Creating links to relevant articles you’ve already written, essentially voting for those pages yourself, is a proven strategy too. Whether creating or receiving links, it’s always best to have them laid into descriptive anchor text. Search engines prefer anchor text based links! If your page is about widgets and the link comes from text such as ‘the top widgets’ – search engines will recognize and value that more than they would ‘go here’ or go to tomswidgetshop.com.
5. Use Proper Formatting! Most readers give you a few seconds to qualify whether or not they will read deeper into your post. It’s imperative that you make it simple for them to do so. Use simple formatting and a clean layout for every blog post you create. Bold section titles, bullets and numbers are a great way to call attention to your main points. Fonts should be uniform throughout, with photos and links well placed. If it’s a train wreck for the eye, people will typically not give it a chance.
6. Add Images & Video when possible! Search engines place emphasis on alternative image and video content, so they are actually separate competitive visibility opportunities to text based content. Use proper tagging, as well as descriptive text, techniques so that your images and video are easily understood and working to generate that indexing for you.
7. Categorize & Tag! Add posts into broader categorization (i.e. a blog post titled, ‘Olive Oil Prevents Alzheimer’s Disease’ should go into the ‘Olive Oil Health’ category) and tags, strictly based upon key phrase emphasis from the blog post content (they are summarizing bullet points from your blog article only – not overall descriptors of your site). Summarized, 2- 4 specific tag phrases will typically do and generally one category per post.
8. Add ‘Call to Action’ & Contact Information! A call to action like, ‘Please, Use Our Complimentary Santa Barbara Online Property Search’, linked to that actual resource drives greater engagement. And in case they’re ready, be sure to have your personal contact information easily accessible! Remember, most consumers will NOT comment. Most do not want to be a part of the conversation; if they’re interested, most will call or email you!
9. If at all possible, maximize the number of places your blog posts and thereby your brand appear! Social Networks typically offer blogs and while they aren’t going to present your brand exclusively, they certainly offer you an opportunity to be visible to people who may want your product or service. Most of these will allow for your [branded] blog posts to automatically appear via feed, eliminating the need to duplicate your effort. Focus on as much visibility in as many places as possible, but do it with the intention of bringing prospects back to where you sell best. For instance, Twitter is not your brand… but you can use it to get people there 
Looking for affordable help with good blogs, content, education and managed Wordpress? Kinetic Knowledge is a leading WordPress Management Service for business in North America.
Contributed by Chris Frereckschris@kineticknowledge.com
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