Recently, while participating on a Business Blogging panel at the CO Realtor Rally, a gentleman in the audience posed a great question. He asked, "I blog to promote my business; however, I enjoy mixing in family- oriented posts. Is this a bad strategy with Search Engines?" I jumped in with the question, "Business- wise, are you satisfied with the response you’re getting?" His answer, "yes." He added he was generating solid awareness and good lead activity

Now I guess we could have broken down competitive sets, his writing & optimization skill sets, posting activity, links, blog solution, subscriber count, etc., etc. and then the cost of that ‘awareness & activity’, but this wasn’t the forum to be an SEO- obsessed arm chair quarterback. He said he was satisfied, with awareness and leads

The Internet has changed media, shifting power from traditional media to the users. As Business Bloggers, we need to set our own discipline, goals and expectations accordingly. This gentleman admitted that he hadn’t solely been blogging for the Search Engines. Some would argue that if we Blog for people optimization takes care of itself and, while I’m a firm believer in ‘Best Blogging Practices’, it’s only logical that a disciplined and family oriented Real Estate Blogger will appeal to [and be discovered by] Home Buyers with similar family values in a marketplace

I think it’s safe to assume some of that satisfaction stems from local search engine findability and even family- oriented posts can help to emphasize focus on a local marketplace, but the answer to the question ‘Do you Business Blog for Search Engines or Humans?’ is certainly both! They don’t have to be mutually exclusive: Business Blog to appeal to people, but with a healthy respect for how to satisfy the search engines… that can bring the people along

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