Thread on Ghost Blog Writing
Typist Picture by Library of Congress
.jpg)
There’s a really relevant conversation going on over at Active Rain about Ghost Blog writers. Some folks are passionate about writing themselves and they’re not wrong. Authenticity is important and you need to transfer what you see, hear, experience and know about your business to the web for both [human] appeal and [topic search] findability.
However, some business people just don’t feel comfortable writing. Blogging isn’t for everyone, but *online marketing is!* Some may argue you get from an advertorial blog what you put into it. We don’t dare disagree, but in one way or another you should carefully direct any ghost blogging. That said, is there any reason why managing someone else to Ghost Blog for you can’t work?
A great comment by Dan Green, “Look, if we can all agree that blogging is marketing, then we can agree that the goal of blogging is to generate new clients and retain existing ones. And like all marketing efforts, when the costs exceeds the benefit, it’s time to reconsider the marketing plan… Time spent blogging is time spent MARKETING and there is a real cost for doing it.”
If you don’t feel comfortable writing, we have custom ghost blog writing or *Automated Content* options. The use of custom ghost blog writing services is for when you want help to develop a genuine voice online that conveys enthusiastic advertorial knowledge. The use of automated runs the risk of less if any search indexing, unless it is carefully edited, but it offers significant cost savings. After all, if consumers research before they call, it’s important to do your best to be there when they do! Our custom ghost blog- writing service follows a discipline, as follows:
- Follow Client direction carefully
- Focus titles & content on targeted topics, key words and phrases
- Enter posts on a planned time line
- Use Minimum word counts per post
- Add anchor text based links and images wherever possible
- Manage meta tagging and categorization
- Add ‘calls to action’
- Spell check
- No negative posts
- Provide Month end posts review summary
- and much much more.
« Does Having a Large Google Index Equate to the Certain Success of Your Website or Blog? | Home | Hinsdale IL Realtor® Bryan Bomba on Discipline for Business Blogging »
-
The
Business Blogger's Bible will help you turn your
business blog into a marketing machine with five simple steps.
Sign up to get your FREE copy today! Categories
- ABOUT FREE BLOGS
- ADVERTORIAL MEDIA
- BEST BLOGGING PRACTICES
- BLOG RSS
- BLOG TUTORIALS
- BLOG WRITING SERVICES
- BLOGGING CONTENT
- BLOGGING EDUCATION
- BLOGGING SECURITY
- BLOGGING SEO
- BLOGS AND PR
- BLOGS AS WEBSITES
- BLOGSSITE DESIGNS
- BRAND AND BLOGS
- BUSINESS NETWORKS
- COMMENTS
- COPYRIGHT
- DIRECT MKTG
- EMAIL MARKETING
- General
- HOSTING
- KINETIC BLOGSITES
- KINETIC PRODUCTS & SERVICES
- LINKING
- MOBILE
- ORGANIC ADVERTISING METHODS
- SEARCH
- SOCIAL MEDIA
- SOCIAL NETWORKING
- TRAFFIC ANALYTICS
- USEFUL ONLINE TOOLS
- USEFUL WEB KNOWLEDGE
- VIDEO CONTENT
- VIDEO TOURS
- WIDGETS
- WORDPRESS
- YOUTUBE
Archives
Comments are closed.