Do Your Blog Post Titles, Title Tags and URLs Support SEO?
It’s pretty simple: if you want Search Engine Optimization [SEO] you must leverage target topics in your blog post titles, post title tags and post URLs. Never to suggest that SEO is easy or that you’ll race to the top of the search engines when using any one stategy. No, it requires a little more than that in a competitive environment online. Google’s got an interest in making you earn high content relevance or rank, but if you want to compete for coveted target topics you’re going to have get into the discipline of leveraging them…and we give you a little help with some cool & conveneint technology design too;-)
For instance think regionally with your titles like top Hinsdale IL Realtor Bryan Bomba does here, leveraging the words ’Real Estate in the Monroe Grade School Area Of Hinsdale IL’ in his post title:
And to demonstrate optimal indexing, notice Google ranks Bomba No. 1 in 23,900 indexed pages for his targeted topic
Real Estate Blogsites are designed to have the post titles you create simultaneously influence post title tags and URLs. Note that titles must accurately describe a post’s content, but consistency where search engine spiders crawl first [i.e. Title Tags, URL, Post Title] can go a long way towards the posts SEO. A secondary benefit is deeper spider crawling, which translates to more topic indexing from the content in the post. The idea being, good technology design can help to establish a focus for better SEO and also deeper topic indexing from your post content.
Notice Carmel CA Realtor Malone Hodges’ post here, which [like Bomba's] automattically influenced both his title tag and his URL:
Carmel CA Real Estate Blog
Hodges also appears to have satisfied Google’s interest in consistency & focus, with a top 5 position for his post title in 36,700 total indexed pages.
However, there are times where the need to satisfy humans and search engines at the same time offers a difficult challenge. You’ve always got to capture human interest with creative titles, while serving search engines with a dryer focus toward key phrases. Note that if the your title is too long, Google will show only a portion of it in a search result.To support this we’ve added an ability where you can write titles that serve to capture human attention [i.e. Pingbacks: Beware of Comment Spam!], but that don’t necesarily have to be the same in the URL. It allows for the edit of a URL down to the meaningful keywords that search engine spiders will see [i.e. pingbacks AND comment spam].
Kinetic Blog URL SEO
It’s important to note, Google advises that your post URLs should be friendly to crawling. What they mean is, be sure and leverage the important targeted topic of the post in the URL. Clearly, we do. And then they also add, URLs with cryptic number sequences do NOT serve better SEO.
Contributed by Chris Frereckschris@kineticknowledge.com
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