SEO Debate Rages On… What Are The Best Strategies For Business?
Search Engine Land defines SEO
SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines have such listings, where web pages, web sites and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Interesting SEO Debate
The SEO debate is important for a small to medium sized business to understand. The take aways should include:
- What is SEO?
- How can we achieve SEO?
- Can we achieve SEO sustainably?
- Or, if immediate SEO needs outweigh sustainability, can we afford to continue to pay for SEO?
Derek Powazek, renowned Web Designer, has gone on record to say,
“Search Engine Optimization [SEO] is not a legitimate form of marketing… If someone charges you for SEO, you have been conned.”
Ultimately Powazek’s point is that the only true SEO is good content. That good content drives visibility, traffic and new business.
Luminary SEOs such as Aaron Wall and Danny Sullivan do not necessarily disagree with the idea of good content supporting SEO, but they certainly have issue with Powazek’s critique of legitimacy saying
“SEO is a [legitimate] profession” and “Of course a good SEO can “make eyeballs rain down on you. We do it every day.”
Powazek goes on to add,
“Occasionally a darkside SEO master may find some loophole in the Google algorithm to exploit, which might actually lead to an increase in traffic. But that ill-gotten traffic gain won’t last long. Google changes the way it ranks its index monthly (if not more), so even if some SEO technique worked, and usually they don’t, it’ll last for a couple weeks, tops.”
Wall supports that good content can bring SEO saying,
“As for publishing content for Google, then – yes – guilty as charged, By making content Google wants, Google rewards you. Don’t, and it won’t. Content can satisfy both Google and humans. It is false to suggest content that appeals to Googles algorithms isn’t what humans want to read. Google wouldn’t be a business if their results didn’t satisfy humans.”
SEO Is Business Priority
And the debate rages on, but placement in relevant search engine result pages, for qualified prospects [qualified by their search activity] to find, is truly a business priority. And, therefor, SEO is truly a business priority. To reiterate Wall’s point “By making content Google wants, Google rewards you.”
So, to support your SEO, you should produce content that Google wants. What content does Google want you ask? Google wants the most useful, current & timely information on every subject, including your subject! Business blogging makes giving Google what it wants very easy, very cost effective, very sustainable… and therefor SEO very possible.
So, if you want cost effective & sustainable SEO consider your choices… and know that good blogsites can drive visibility in and traffic from search engines; good blogsites drive visibility in and traffic from social networks; good blogsites drive voluntary subscriptions, return visitors, registrations and sales.
And please, don’t hesitate to ask us about good blogsite build, design / brand, optimize, manage, educate & service.
Related Posts:
Confused By Search Engine Optimization? Try This ‘Laypersons Guide To Understanding SEO’
Business Bloggers, You need to consider yourselves a source of [modern day] Trade Media!
10 Reasons Business Blogging is the Top Marketing and Advertising Value Proposition!
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Comments
I cannot believe you posted this on your blog – Do you know what this means???
Chris, I am going to now have to unscrew my skull cap and apply this knowledge – this will put me at least two years behind….
Thanks a lot..
Much appreciated by “Kristen’s biggest fan”
But you already knew all this Connor… if sustainability and cost-effectiveness are goals, spider friendly sites matter and tricky tactics can impact in bursts, but it’s consistently good content and a reaction to it that wins the war
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