The 5 Most Negative Factors Influencing Your Search Engine Page Rank
We’ve been looking at the top keyword use factors and then the best overall factors that will influence your search engine page rank positively, but it’s also very important to review the things that will have a negative impact.
Summarizing SEMoz.org’s recent search engine ranking study, let’s have a look at potentially the 5 most negative factors influencing your web presence in the search engines. Again, there’s a battle waged every day between Search Engineers and those that would use various schemes to game their ranking algorithms, making search engine optimization a highly volatile strategic environment. As always, we recommend sticking to the development of consistent, value-adding and business-focused content.
The 5 Most Negative Factors Influencing Your Search Engine Page Rank
1. Server Inaccessible to Search Bots
While server inaccessibility is highly disputed amongst the leaders in the world of organic search engine optimization, the consensus is that your host had better be reliable AND rarely down. According to Ben Pfeiffer, “If the site is not live for more than 48 hours it seems to drop pretty fast from the index.”
2. Content Similar or Duplicate to other already Existing in the Index
What’s important to understand here is that Google doesn’t want duplicate pages in it’s index. I can think of one instance where over 4,100 blogs have the same exact pages and only one gets indexed. Google is not looking to police duplication or plagiarism, but if your pages are neglected by the index the negative effects may include 1) you may have just wasted a crawl / wasted any indexing of good key phrases from those pages, 2) you may have lost some findability and 3) you may have thrown out any back links to that page otherwise favorable to your overall rank. It’s also believed by some that duplicate pages are a bad behavior signal and that doing it often may eventually create a form of trust penalty. And then finally on this topic, it’s believed by some that Google’s filters detect up to 50% duplication on a page or post.
3. Outbound Links to Bad Sites
This is why we continue to beat the drum about being incredibly careful with comments. Screen them in your moderator carefully because if bad ones slip through, you’ve got outbound links to bad sites that you’re being judged for. Says Scottie Claiborne, “Who you link TO matters. It always has. You control it, so you must recommend those links.”
4. Link Farms, Schemes or the Sale of Links
This one has a strong consensus, but the details are certainly in dispute. I get email everyday, “we’d like to sell you a back link” OR “we’d like to exchange a link with you” OR “we’ll pay you for a link” and I delete them everyday. Look, even if you can get away with it [and Matt Cutts of Google says you won't ] temporarily, is it smart to challenge Google? Why risk your entire past and future effort? Lucas Ng (aka shor), “Google will attempt to identify low quality link-selling neighbourhoods just as it would identify any low quality link neighbourhoods.” Says Aaron Wall, “I have also seen sites with cheesy reciprocal link directories not rank until AFTER they pulled the reciprocal link list off their site.”
5. Duplicate Title Tags on Many Pages
Your blog should either be designed to generate new page title tags based upon the page’s title or allow for their edit. The point being, be sure you’re not duplicating the title tag over and over. We made this mistake once and were not hurt as a result, but it logical this could look bad to a spider so we fixed it. Also, understand the issue is not key word consistency in your page title tag or post content so much as it is utter duplication.
And that’s pretty much it for now on what the leaders say about the factors you should manage most in your content, but know that this isn’t a static environment. The rules are proprietary to Google and the other engines AND they are always changing. You may find there’s a completely different emphasis as early as next year. The best bet is and has always been based upon what Google needs, which is good content on every subject so they can be the best conduit possible. Simple logic tells you to develop consistent, value-adding, subject focused content and you should be able to develop a sustainable presence, simultaneously out-distancing the competition.
Related Posts
- The 10 Best Overall Factors Influencing Your Page Rank!
- Top 8 ‘Keyword Use Factors’ influencing Your Search Engine Page Rank
chris@kineticknowledge.com
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