Top 8 ‘Keyword Use Factors’ influencing Your Search Engine Page Rank

By Chris Frerecks • October 6th, 2008

According to Rand Fishkin and SEMoz.org’s recent study, which taps collective knowledge from 37 leaders in the field, below are the 8 most positive keyword use factors in determining Search Engine Rank for your posts. We’ll look at the overall top ten factors in a later post:

1. Keywords in a Post Title Tag

Keywords in a Post Title Tag

By leveraging targeted keywords and phrases in a posts title tag header [i.e. real estate blogsite return on investment] you may improve page rank for them

Keywords in a Post Title Tag

2. Keywords in a Posts’ Text

Keywords in a Posts' Text

By leveraging targeted keywords and phrases in text of the post [i.e. ghost blog writing services] you may improve page rank for them

Keywords in a Posts' Text

3. Relationship of a Posts’ Text Content to its Keyword or Phrase Emphasis

By leveraging overall text in a post to support its’ targeted keywords and phrases [semantic equivalents] you may improve page rank for them

4. Keyword Use in a Blogs’ primary H1 Tag

Keyword Use in a Blogs' primary H1 Tag

By leveraging site’s primary H1 tag to support a posts’ targeted keywords and phrases [i.e. business blogging solutions]you may improve page rank for them

Keyword Use in a Blogs' primary H1 Tag

5. Keyword Use in a Domain Name

Keyword Use in a Domain Name

Leveraging targeted keywords and phrases in the actual domain name [i.e. real estate blogsites]may improve page rank for them

6. Keyword Use in a Posts URL

Keyword Use in a Posts URL

Leveraging targeted keywords and phrases in the web pages URL may improve page rank for them

7. Keyword Use in H2, H3, H Tags

Leveraging H2, H3 tags to support a posts’ targeted keywords and phrases may improve page rank for them

8. Keyword Use in Picture Image Alt Tags and Titles

Using target keywords inside alt HTML tags and image title tags may improve page rank for the posts that contain them - see post Google wants your pictures!

We’ll look at Domain and Page attributes based upon the same study, including link structure, in a later post.

Contributed by Chris Frerecks
chris@kineticknowledge.com
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