You Really Must Have A Blog Networking Strategy!
Managing Business In Both Tangible And Virtual Worlds
We’re all busy in our tangible business world; however, our target customers are researching and networking product & service information in the virtual world every day. While we all know how to manage our tangible worlds, the pressing question with business people is how can we simultaneously succeed in the virtual one?
The key is to maximize content visibility, not just in the search engines but, every where possible [via back links, feed connections to other sites, bookmarks, direct subscriptions] on the web with a sound blog networking strategy!
Independent Blogsites Drive Leads, Now And In The Future
It’s important to establish an independent brand with content that’s in your control, now and in the future! Social Networks like Twitter, Facebook and MySpace are incredible for visibility, but their control over the environment and status as ‘the brand’, suggests they may be best leveraged as networking tools. MySpace’s rapid decline only supports the point that if social networks loose their audience they’re no longer valuable to your brand, so be careful how much you invest in them. Especially consider who might be next and ultimately how you should be careful with your long term brand.
Independent Blogsites allow us an unlimited ability to detail our every day practical knowledge [current content for all to see]. They’re a sustainable place for our tangible qualities in a virtual world! When used to their maximum capability, blogsites can push our content to an unlimited number of different places [i.e. search engines, social networks!!, other blogsites and websites] all capable of driving traffic back to our brand. When managed correctly, more content in more and more places can mean mushrooming traffic and a pipeline of new leads!
Take a look at what happens when we post here on Kinetic Knowledge:
* post appears on our site’s home page
* post appears in a category channel or two on our site
* our Twitter accounts automatically pick post up, notifying followers of the new content
* our Facebook fan page automatically picks it up, notifying any followers
* our profile pages in LinkedIn automatically pick it up
* our profile pages in Realtown automatically pick it up
* the post is picked up by any sites or blogs that have picked up a RSS feed connection to us
* a Feedblitz supported email blast goes out to thousands of direct email subscribers
* all RSS feedreaders [i.e. MyYahoo, MyMSN, Google Reader accounts] with a Kinetic RSS feed connection receive the post
* Google and all the search engines are pinged to come crawl and index the new post for keywords and key phrases
* and there are many other places I haven’t gotten around to registering us for that could push us even further…
Each one of of these connections occurs with each post we generate! It’s our heavily branded & sustainable home base location. The strategic intention is to capture and bring traffic back to where we’re truly represented; to where we live and sell!
Develop Your Blog Networking Strategy!
Automated Content Delivery
Again, use your blog to maximize the visibility of your content. Your blogsite should be search engine optimized [well configured / easily crawled], but be sure you auto- submit content into heavily trafficked environments such as Facebook, Twitter, LinkedIn and any others you deem relevant. Anything you can do to be more visible in more places!
Use Alerts!
One way to gain timely awareness of potentially relevant online business conversations happening elsewhere on the web is to set up Google Alerts. For the subjects you want to follow (i.e. Luxury Homes Peoria IL, Planned Communities Oregon, Toronto Condos), when any new content is identified Google will notify you via active links in an email. You can then easily follow that link and join the conversation. When you do, always look for opportunities to link back to your own blog!
Comment!
In order to be an excellent blog networker, you must learn how to use commenting on other blogs. The idea is simple: you want to look for relevant conversations in which to comment about. When you leave a comment, you also leave a link back to your own blog. The most effective way to approach commenting is this:
Local Blog Traffic Through Comments - Look for several local blogs that you can regularly comment on. Tip: keep a close eye on your local news sources and be active there as they may actually use you a source of local trade news and information. The newspapers’ revenues have been decimated by the Craig’s List and Autotrader.com’s of the world, so they need local coverage support. Why not you? And then these don’t necessarily have to be relevant conversations, just things that you have some passion in talking about. In theory any local traffic will be relevant to your mission. Local blog commenting will also get those other local bloggers to take notice of you as an author. It is feasible that they will begin to start commenting on your site and use you as a link resource as well.
Gain Relevant Inbound Links Via Comments – Look for blogs that are having similar conversations to those on your own site. Leave a comment in the pertinent string of conversation and provide a direct link to the relevant blog post on your own site (not to your homepage!) so you are actually adding value to that conversation. This will connect the two similar conversations together and potentially funnel some of the traffic from that third party blog to your own.
Don’t forget: Just because you leave a comment doesn’t mean it will get approved. Most bloggers practice comment moderation. If you are respectful of their platform and add value through the comment you leave they are likely to approve you, but the discretion is up to them!
Again folks, this is about leveraging your every day practical knowledge as advertising for your services. People are searching and networking for someone like you all over the web… the question is are you there when they do? You Really Must Have A Blog Networking Strategy!
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