Archive for ADVERTORIAL MEDIA
The Value of Managing Your Brand With a Business Blog
As a modern day marketer, the bevy of tools and opportunities available to you in that online bag of tricks is astounding. Your biggest challenge is likely, “what tools do I focus on and how do I find time to manage them?“. Facebook, LinkedIn, Twitter and blogging have emerged as the standouts amongst [...]
Business Blogging Important Lead Generation Tool According to Hubspot Report
“Customers with blogs gathered 68% more leads than customers without blogs. Growing articles starts to impact lead growth once 20+ articles become available.”
Hubspot recently released a study called, “The State of Inbound Lead Generation”. This report is an analysis of lead generation best practices used by over 1,400 small to medium-sized businesses. Findings outlined in this report are highly encouraging for business bloggers! Overall, [...]
Are You A Valued Source Of Trade Media?
Are You A Valued Source Of Trade Media?
For Paid Endorsement, The Federal Trade Commission Revises Guidelines To Include Blogs
Federal Trade Commission has revised its’ guidelines concerning the use of endorsements and testimonials in advertising to include blogs
The Value of Content and Ideas
Malcolm Gladwell questions the value of content & ideas
Building Community for Extra Virgin Olive Oil Lovers
Interview with Claude Weiller, CMO California Olive Ranch, on why he’s leveraging two business blogs to build ‘the community for extra virgin olive oil lovers’ and to broaden the California Olive Ranch brand online
DiMora Motorcar, Blogs The DiMora Initiative: an Informed Perspective on the proposed US Auto Industry Bailout
Post aims to introduce the timely, highly relevant and easily read document by DiMora Motorcar outlying concerns and ideas for the future of the Automotive industry. It’s subject directly or indirectly affects us all. DiMora Motorcar has launched their blog as a grassroots effort to listen and learn from concerned US citizens. They want to hear your valued opinion!
10 Reasons Business Blogging is the Top Marketing and Advertising Value Proposition!
Post means to describe the affordable marketing & advertising value proposition, including search engine result page findability/ presentation of trustworthiness/ direct subscription, of business blogging versus traditional means.
Business Bloggers, You need to consider yourselves a source of [modern day] Trade Media!
Argument for why we as knowledgeable business bloggers should consider ourselves a form of media coverage.
