Archive for ADVERTORIAL MEDIA
Are You A Valued Source Of Trade Media?
Are You A Valued Source Of Trade Media?
For Paid Endorsement, The Federal Trade Commission Revises Guidelines To Include Blogs
Federal Trade Commission has revised its’ guidelines concerning the use of endorsements and testimonials in advertising to include blogs
The Value of Content and Ideas
Malcolm Gladwell questions the value of content & ideas
Building Community for Extra Virgin Olive Oil Lovers
Interview with Claude Weiller, CMO California Olive Ranch, on why he’s leveraging two business blogs to build ‘the community for extra virgin olive oil lovers’ and to broaden the California Olive Ranch brand online
DiMora Motorcar, Blogs The DiMora Initiative: an Informed Perspective on the proposed US Auto Industry Bailout
Post aims to introduce the timely, highly relevant and easily read document by DiMora Motorcar outlying concerns and ideas for the future of the Automotive industry. It’s subject directly or indirectly affects us all. DiMora Motorcar has launched their blog as a grassroots effort to listen and learn from concerned US citizens. They want to hear your valued opinion!
10 Reasons Business Blogging is the Top Marketing and Advertising Value Proposition!
Post means to describe the affordable marketing & advertising value proposition, including search engine result page findability/ presentation of trustworthiness/ direct subscription, of business blogging versus traditional means.
Business Bloggers, You need to consider yourselves a source of [modern day] Trade Media!
Argument for why we as knowledgeable business bloggers should consider ourselves a form of media coverage.
