Archive for BLOGGING CONTENT

Web Demographics: it’s NOT just the younger generations

 The web affords all consumers power to find and to manage information on their own terms. They search, research, expect the gratification of answers and they are confident they can make informed decisions. With traditional marketing / advertising messages marketers are challenged with limited space & time to get a consumers’ attention. A Business Blog affords us marketers the ability to generate visibility, discoverability, trust, brand and [...]

Kinetic Knowledge interviewed by Spider Juice Technologies on Business Blogging

Our friend Tim O’ Keefe of Spider Juice Technologies recently asked to chat with us on the subject of Business Blogging. Obviously, we were honored. No surprise here, but we discuss subjects including the value of Blogging for a Business, Search Engine Discoverability, Trust, Online Brand, Direct Marketing, RSS, ‘The Long Tail of Search’, Disintermediation, Web 2.0, potential [...]

Why Business Blog in a Down Market?

Why Business Blog in a down market? In today’s world people are increasingly time constrained. Overloaded with invasive information, they have less time to read through lots of newspapers & magazines. In a down market and if a business leverages a blogs’ potential, it is the most affordable vehicle to generate visibility, trust, brand and [...]

How one might differentiate Social Networks, Blogs & Social Media

Here is a lite contrast of Social Networks, Blogs & Social Media I. Social Networks A Social Network’s architecture is comprised of a series of sites linked together around that Social Network’s identity. Active Rain, MySpace and FaceBook, for instance, are built around individual presentations of personal information inside that framework. Users can easily communicate with [...]

Search Engine’s love consistency and relevance

Great post on proper [Business or Advertorial] Blogging and how search engine’s value consistent and relevant content over at Grokdotcom: “…If you are selling Piñatas, talk about piñatas; how they originated, the different materials/manufacturing techniques being utilized, market share, growth opportunities, or give examples of when and where it’s appropriate to have one. Show piñatas across [...]

The Internet is a marketing platform: demonstrate ‘value add’!

Obviously, the Internet has emerged as a giant marketing platform. These days, consumers search and subscribe because they can. It’s reliable, quick, easy, convenient and it’s free! If the opportunity to research products, services and the appeal of a particular business exists, why wouldn’t any consumer search or subscribe prior to getting in touch? For your business, it’s [...]

Have you considered your own web behavior?

As a business person looking for new customers, have you considered your own web behavior? What makes your prospective customer any different than you? Folks, your clients are searching [and subscribing] for answers & information just like you do. In this day and age, we search [and we subscribe] because we can. It’s easy, pretty [...]

‘The Long Tail’ as it Relates to Search Engine Visibility

The Long Tail theory was coined by Chris Anderson in his Oct 2004 Wired Magazine article describing certain business & economic models.  Anderson, Editor Wired Magazine, later authored his best selling book on the theory. As it applies to blogging & search engine marketing [or SEM], the idea with the Long Tail is to be [...]

Interesting Reciprocal Linking thread over at RealTown.com

There’s a string over at Real Town on the home page in RealTown’s Real Estate Community titled RE: reciprocal links with other agents …. banned i about whether or not Real Estate Agents should be linking to each other. Some folks there have advocated it’s fine to do it, but if you watch Part II of the [...]

Disintermediation: Increase Visibility While Reducing Advertising Cost

Let’s go a little further into the idea of your Blog’s marketing value. On the web, distribution of your advertorial content is no longer controlled by traditional media [a recent phenomena known as disintermediation.] Whatis.com defines disintermediation as giving the consumer direct access to information that otherwise would require a mediator, such as a salesperson, [...]

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Clearing Browser Cache

February 7, 2012
by: Chris Frerecks • BLOGGING EDUCATION, USEFUL WEB KNOWLEDGE

Creative Commons License Choices

February 2, 2012
by: Chris Frerecks • COPYRIGHT

Images, Copyright Law, Public Domain & The Creative Commons

January 31, 2012
by: Chris Frerecks • COPYRIGHT

Adding YouTube Videos To Posts / Pages

January 11, 2012
by: Chris Frerecks • YOUTUBE