Archive for DIRECT MKTG
Get More Permission Marketing… Using Your Blog
Post assists folks with better ideas for presenting RSS and/ or Email to drive more blog subscription or permission-based marketing, the modern day standard for Internet Marketing
Web Demographics: it’s NOT just the younger generations
The web affords all consumers power to find and to manage information on their own terms. They search, research, expect the gratification of answers and they are confident they can make informed decisions. With traditional marketing / advertising messages marketers are challenged with limited space & time to get a consumers’ attention.
A Business Blog affords us marketers the ability to generate visibility, discoverability, trust, brand and direct [...]
Kinetic Knowledge interviewed by Spider Juice Technologies on Business Blogging
Our friend Tim O’ Keefe of Spider Juice Technologies recently asked to chat with us on the subject of Business Blogging. Obviously, we were honored.
No surprise here, but we discuss subjects including the value of Blogging for a Business, Search Engine Discoverability, Trust, Online Brand, Direct Marketing, RSS, ‘The Long Tail of Search’, Disintermediation, Web 2.0, potential advertising [...]
Why Business Blog in a Down Market?
Why Business Blog in a down market? In today’s world people are increasingly time constrained. Overloaded with invasive information, they have less time to read through lots of newspapers & magazines. In a down market and if a business leverages a blogs’ potential, it is the most affordable vehicle to generate visibility, trust, brand and [...]
Can an Advertorial Blog help a business control its own destiny?
Do we believe that Advertorial Business Blogging can help a business control its own destiny? We certainly believe that most consumers are online and that a good Advertorial Blog offers a business the most cost- effective means to develop I.) online visibility, discoverability, II.) local brand recognition, trust and a III.) potentially unlimited number of direct connections. That’s [...]
The Internet is a marketing platform: demonstrate ‘value add’!
Obviously, the Internet has emerged as a giant marketing platform. These days, consumers search and subscribe because they can. It’s reliable, quick, easy, convenient and it’s free!
If the opportunity to research products, services and the appeal of a particular business exists, why wouldn’t any consumer search or subscribe prior to getting in touch? For your business, it’s [...]
Have you considered your own web behavior?
As a business person looking for new customers, have you considered your own web behavior? What makes your prospective customer any different than you? Folks, your clients are searching [and subscribing] for answers & information just like you do.
In this day and age, we search [and we subscribe] because we can. It’s easy, pretty reliable [...]
Disintermediation: Increase Visibility While Reducing Advertising Cost
Let’s go a little further into the idea of your Blog’s marketing value. On the web, distribution of your advertorial content is no longer controlled by traditional media [a recent phenomena known as disintermediation.] Whatis.com defines disintermediation as giving the consumer direct access to information that otherwise would require a mediator, such as a salesperson, [...]
The incredible direct marketing value of your Blog!
A Blogs’ PR value, where knowledge is shared and where positive conversations can erupt, has been well documented. We write often on a Blogs’ value as a Search Engine Marketing tool, where cost- effective Search Engine visibility & discover-ability is attainable, but are you leveraging the direct marketing value of your Blog?
Each of these ‘value [...]
