It’s well known that search engines favor consistent, on topic content and that blogs make publishing to the web easy, but [regardless of professional knowledge] if you’re like most of us producing the next great post is, at times, a challenge. Here are some ideas for keeping your Blog current:

• First off, use what you’re routinely sharing in your Blog. You field questions by phone & email almost everyday and you respond with local expertise, opinions, facts & information. As a priority, you should be blogging those same snippets of information every chance you can. This way, and rather than with just one person, you may serve your business with hundreds of people who are searching for the same answers
• Second, interview other [maybe non-competitive] professionals. Why not ask other professionals for their opinions on current professional issues and events? It makes for great content and you’re not limited to being the sole producer of great ideas. What’s more, they may appreciate the exposure making future reciprocation likely
• Third, subscribe to multiple sources of relevant content as a means for new ideas. You have access to trade oriented information and, with a little research, you can identify lots more useful news & information in your area of professional expertise; however you may ask, "who has the time to review all these sites one by one when they’re ready to blog?" The good news is you don’t have to worry if you grasp RSS & subscription to useful feeds. By setting up a free MyYahoo, Google Reader, MyMSN, Bloglines, Newsgator or one of the many online / desktop Feed Reader services you can have the latest content from as many sources as you like. The information will gather in one orderly place for your review… when you’re ready to blog
• Fourth, use alerts. Google Alerts is a fantastic way to set up continuous or persistent searches on virtually any specific subject. By setting up relevant keyword & key phrase queries [IE: contemporary los angeles architecture, modern art in manhattan, new development los gatos, st petersburg AND property OR homes OR real estate, etc., etc.] you’ll have all the specific coverage on subjects of your choosing at your disposal… when you’re ready to blog
• Fifth, supplement with Blog Writing Services: If you’re simply too busy, we offer experienced ghost blog writing services so that you’re always fighting the competitive search engine marketing visibility & discover-ability battle.

As the cost of Pay Per Click rises often to well over $1 per click in local markets, business people must inevitably turn their attention toward organic search engine indexing. In fact why wouldn’t they when ComScore analysis shows Google’s paid click percentage for when folks are searching to be 13%, Yahoo’s 11% and MSN’s 8%?

At 87 to 92 organic clicks per 100 consumer searches, a business person can easily see where they may want to place some focus. As local organic search awareness is raised, the competition for relevant organic search engine index placement will heat up more and more. In order to establish rankings, it’s important to be proactive in developing a strategy NOW and a locally focused Blog is the cost-effective answer!

It’s certainly easy to blog consistently on local business knowledge and the opportunity to establish search engine relevance, rather than trying and catch up later, is still very available and ‘for the taking.’ For our clients, who have the lowest monthly business-class blogging cost, there is an unlimited ability to blog, to cover local professional goings- on, to transfer knowledge, to establish keyword & key phrase search engine indexing and to generate broad discoverability.

What’s more, blogging can generate valuable long tail search engine topic, key word & key phrase indexing naturally. Long tail are terms affiliated with one’s primary search target terms, that may generate less individual discovery than the primary but more impact collectively. When blogging is consistent and on- topic, search engines will favor it offering indexing longevity where pay per click won’t. Addititionally, by being a transparent blogger who shares good local information, trust can be created with target markets where advertising [particularly PPC] never will.

In all and if marketing costs are a concern, why compete for only 10- 20% of the search traffic [Google Search Clicks: PPC 13% / Organic 87%] and pay hundreds to thousands when blogging can be a more valuable and cost- effective answer to search engine marketing?

Kinetic Knowledge offers Ghost Blog writing services: the development of an authoritative presence in the search engine indexes, including for important topic, keyword & key phrase penetration, is never easy; however, you can improve your odds with a consistent & well- written flow of blogging activity. If you think about a search engine’s interest in finding, organizing and then providing all search traffic with the best set of answers possible, a consistent stream of authoritative knowledge- based content can help those same search engines achieve their objective. If you help them with relevant, subject- specific answers for their search traffic, they can reward you with search visibility, search discoverability and leads!

Our experience shows that many folks are too busy to write consistently. As such, we offer experienced ghost blog- writing services so that you’re always fighting the competitive search engine marketing visibility & discoverability battle. After all, if 80- 90% of consumers search long before they ever contact a provider it’s important to do your best to be there when they do!

Also, there are many free blog solutions; however, in one way or another a business will incur cost with its marketing & public relations effort. If you have real business requirements, you will find it both useful and cost-effective to have Kinetic Knowledge assemble & host your Blog. Our intention is to provide performance oriented blog solutions, proactive support and ongoing education for an affordable price.

At Kinetic Knowledge we believe in adding value and that by serving our clients first, we can serve our own business. We’re excited to offer the marketplace a comprehensive, yet affordable, Business- blogging service.

Kinetic Blogs: There are many free blog solutions; however, in one way or another a business will always incur cost with it’s marketing & public relations effort. If you have real business requirements, you will find it both useful and cost-effective to have Kinetic Knowledge build & host your blog. Our intention is to provide leading- edge business blog solutions, ongoing education and support for an affordable price. 

Kinetic Blog Monthly Service includes:

• Leading- Edge Business Blog Platform
• Proactive Service
• Ongoing Education [regular client edu- email, monthly educational email newsletter & quarterly educational seminars]
• Unlimited Online Educational Knowledge- base & Support
• 90 Days Free weekly content
• Hosting and storage
• Real Time RSS Syndication
• Real Time RSS conversion to Email subscriptions management
• Unlimited Static Content Pages and Posts
• Unlimited Blogging Authorship
• Photo and File Upload & Storage
• Content Categorization
• Ping Engine
• Tag Cloud
• Post Title & Content Meta- tags
• Secure Commenting 

… $49 per month

Kinetic Blog assembly includes:

• Design, build and feature configuration
• Domain/ URL host setup (A Record or CNAME DNS setup for custom URL)
• Ping Engine (New content search engine notification system)
• Tag Cloud (Topic, Key Word & Key Phrase organizer)
• Five Static Pages Setup (i.e. About Us, Mgmt. Bios, Products & Services, etc)
• Captcha, challenge-response comment security test
• RSS conversion to Email Setup (For visitor email subscription)
• Two Inbound Content Feeds (Fresh content from sources relevant to your business)
• Two Basic Widget additions (widgets of your choosing, pending system compatibility)
• Title & content Meta Tagging package
• and many other basic advantages one should never have to worry about

… $399 [one time fee]

Additional Service Capabilities include:

• [For Real Estate only] MLS Search/ IDX integration
• Blog Content Conversion import  and search engine indexing redirects
• VisiStat Human Traffic Analytics installation
• Google Analytics installation
• Basic Lead Capture System installation
• Custom Header Design
• Supplemental Ghost Blog- Writing services
• Basic Image- based Video creation, YouTube/ Google Video upload & optimization
• Additional Inbound Syndication Content Feed installation
• Additional Widget installation
• Links breakage tracking setup
• Multi-Domain Search
• Feed Registration [up to 90 Blog Directories & Search Engines]

The Kinetic Blog platform is meticulously built on the most advanced WordPress open source platform, preconfigured for Search Engine Optimization and designed to evolve with the vast open source community. We retain some of the original WordPress development team so that our platform is the most leading- edge, agile [expandable with the latest updates, widget & plug-in solutions] and business- class! To inquire please contact us via sales@kineticknowledge.com

Welcome to KineticKnowledge [kineticknowledge.com]: have you thought about how you are leveraging your knowledge & information on the web today?

Kinetic Knowledge, who also happen to run Real Estate Blogsites, have been working on the development, configuration, marketing & sale of dynamic web- based content creation & management solutions since early 2003. Their combined experience in the area is unrivaled and undeniably useful to companies wishing to leverage the web as a marketing communication platform for products, services & brand development.

In our view, business is done by and with people; however, the emergence of the web and powerful Search Engines has changed the dynamic by which businesses and their consumers connect. Nowadays the web is routinely leveraged by consumers to research interests prior to actually pursuing them and/ or to generally simplify the means by which they manage information. In one way or another, it has become important to consistently transfer your subject- specific business knowledge & information to the web. At least, if being discovered by - or accountable to - a marketplace is important for your business.

Kinetic Knowledge intends to provide the enterprise with simple to use, affordable Business Blogging solutions. Rather than complicate already difficult lives, our intention is to help simplify them with solutions tailored for the busy enterprise. Whether need is web- based Marketing, Public Relations and/ or Brand Development, we offer a suite of layperson- friendly products & services. We also offer ghost blog writing, image- based video tour creation, leading- edge traffic analytics software and comprehensive [web- based marketing] educational services.

If any of this sounds like something that might help your business, please don’t hesitate to get in touch.