Why Business- Blog in a down market? In today’s world people with responsibilities are increasingly time constrained. They are overloaded with invasive information and they don’t have time to read through lots of newspapers & magazines. In a down market, if a business leverages a Blogs potential, it is the most affordable vehicle to generate visibility, discoverability, trust, brand and direct [RSS & Email] connections …in a world where virtually all consumers are searching!

• Que: What happens when a business can publish unlimited, useful information to the web?
  Ans: A business that Blogs can market almost anything affordably, particularly the merits of its’ business, to anyone and everyone that needs that expertise, those products & those services [= online brand development]! 
• Que: What happens when consumers can search and find any information they want whenever they want it …for free?
• Ans: A business that Blogs can be discovered directly, often, for many things, without any constraint and by the most qualified prospects [= search marketing/advertising]!
• Que: What happens when business prospects can easily subscribe to any publishing source of information they want or need?
  Ans: A business that Blogs can open an unlimited number of trusted, ongoing RSS & Email connections[= direct marketing]!

The web gives consumers the power to find & gather useful information on their own terms… and to make informed decisions. Most consumers are searching and they want they expect the immediate gratification of answers! Unlike traditional marketing / advertising messages, which are challenged to grab the consumers’ attention in limited space & time, a business that Blogs’ has the ability to generate visibility, discoverability, trust, brand and then direct [RSS & RSS to email] connections… affordably and without limit!

Do we believe that Blogging can help a business control its own destiny? We certainly believe that most consumers are online and that a good Blog offers a business the most cost- effective means to develop I.) online visibility, discoverability, II.) local brand recognition, trust and a III.) potentially unlimited number of direct connections. That’s right, one tool and three distinct marketing value propositions for helping a business to control it’s own destiny! 

 I. Visibility & Discoverability: by consistently Blogging new information on a particular subject (i.e. Granite Bay, CA Real Estate) a business is able to push knowledge- base to the web where anyone can consume it. Regardless of  which channel a consumer chooses, including via social network, RSS or search, information is free to go wherever it is needed. With search, virtually one quarter of the queries made are completely unique so it’s important to be indexed for as many variations (i.e. Granite Bay, CA  Lake Front Homes) on a targeted subject as possible. While a business  may generate less search discovery per individual search variation of ‘Granite Bay CA Real Estate’, the collective impact can be much greater for those variations. The proven theory being, if a business Blogs well to cover all the things going on in a target marketplace they can be indexed for many keyword & key phrase searches; therefore, they can be prepared for many, many searcher queries and discoveries. Blogs make this simple & cost- effective!

 II. Local Brand Recognition: let’s face it; we all search because we can. As consumers we all have an instant ability to research and to gather information. If all consumers have this power, businesses must commit themselves to meet this modern day challenge. By consistently & transparently sharing what they know, do, see and have to offer a business can be prepared. By presenting themselves as enthusiastic, valuable, knowledgeable & trustworthy providers of products and services they will develop a local online brand. Blogs make this simple & cost-  effective!

 III. Direct Marketing Connections: these days content can be formatted for syndication. In the past, a business depended on mass mailing and/or media to distribute an advertising message. Now, with Search, Social Networks & RSS that same businesses’ information is free to be discovered, to be directly subscribed to and to go where it is needed. When a consumer finds a valued source of information, they can subscribe via RSS or’ RSS convert to email’ making the direct & continuous connection to an unlimited number of people possible. Blogs make this simple & cost- effective! 

One tool, three levels of value proposition and yes, in 2008 we believe that Blogging will help a business control it’s  own destiny!