Archive for SEARCH

How Search Works


Matt Cutts on ‘How Search Works’:

Important Takeaways:

When one searches they do not search the whole web, only what pages Google has in it’s index
Google indexes what pages it can find, but not the whole web
As a site owner, assuming you have used the search terms on a page, you compete for a search results position against [...]

Video Improves Likelihood of 1st Page in Google by 50X?


Post aims to educate the advertorial business blogger on video’s effect in search engine optimization, where the competition is with video and how to work with it correctly

Why Business Blog in a Down Market?


Why Business Blog in a down market? In today’s world people are increasingly time constrained. Overloaded with invasive information, they have less time to read through lots of newspapers & magazines. In a down market and if a business leverages a blogs’ potential, it is the most affordable vehicle to generate visibility, trust, brand and [...]

Can an Advertorial Blog help a business control its own destiny?


Do we believe that Advertorial Business Blogging can help a business control its own destiny? We certainly believe that most consumers are online and that a good Advertorial Blog offers a business the most cost- effective means to develop I.) online visibility, discoverability, II.) local brand recognition, trust and a III.) potentially unlimited number of direct connections. That’s [...]