In today’s advertising environment, publishing information accumulated in every day practical experience has proven… over and over again… to build trust with empowered consumers. When managed strategically and with discipline, the long lasting effects [from broad key phrase search indexing, other site back links, direct email & RSS subscriptions, bookmarks and feed connections to other sites & social networks] of a good blogsite can be a  never ending pipeline of potential leads and sales for your business!

To assist we have released the new and improved BUSINESS BLOGGER’S BIBLE. Ultimately this document is meant to give beginners a very practical window into how their blog platform and content will drive traffic, leads & new business! For those who don’t consider themselves ‘a beginner’, we only hope the bible serves as a great refresher. Maybe, even, it’s a grounded look versus so much hype & confusion thrown around out there these days.

The Business Blogger’s Bible, version 1.1, is broken down into 9 straight forward sections including:

1. Ideas For Getting Started
2. Have A Good Blog Platform
3. Careful With The Shortcuts
4. Business Blogging Discipline
5. Determine Your Target Market
6. Use Of Best Blogging Practices
7. Blog Networking Strategy
8. Direct Subscription Strategy
9. Tracking Return On Investment

So please, grab a copy of the Business Blogger’s Bible here. And please understand we’d like something simple for the effort. In exchange, we simply ask you share accurate information and that you register for our periodic news, tips and instruction.

We’ve hemmed and hawed about how important it is to build your target key phrase list for business blogging. We’ve written some on Google Insights and other target search resources, but here’s a new one I have to give blogoscoped.com credit for. I think everyone will absolutely love it!

1. Let me jump right in, using the search phrase ’Olive Oil Health’  – Click Show Options
2. Scroll down the left hand side Navigation until you see Wonder Wheel – Click Wonder Wheel
3. You’ll get a Wonder Wheel visual of the top related search phrases – Click a phrase
4. You’ll get a secondary level search phrase Wonder Wheel – Look left
   
5. You’ll see lots of options for more specific search history on that particular phrase.
   
6. Wow!!

Related Posts:
‘Google Insights’ For Successful Real Estate Business Blogging!

 “Stop paying us!” is the marketing slogan used by YesLulu with their new system ‘LuluHandsfree‘. Obviously, the average small to medium sized business marketing budget is tightening so we want to point out complimentary & cost effective resources… that we’d use ourselves.

‘LuluHandsfree‘ looks to be just that kind of resource, allowing a business ‘marketing material flexibility’ without additional cost.

Having designed internationally respected company brands [in real estate, commercial development, restaurant, hotel, city council and non-profit] for 20 years, YESLULU means to change the way marketing materials are updated, changed or even created. Their software makes adjustment super simple and, believe it or not, they don’t want you to pay the typical hourly graphic design fees for text or image changes.

‘Lulu Handsfree’ is ideal for folks who’d like to make frequent changes or who may have modifications in mind for their next marketing campaign. The system consists of two easily navigated areas and is based on a highlighted roll over. Double clicking on the text or pictures you wish to change is all it really takes to update – see the video here.

When you’re finished you get a low-resolution and a high-resolution PDF, which can be created instantly. If you want to make prints or copies Lulu Printing Center is the spot.

And it’s web-based, so accessing it from any computer is simple. Update, create and then print & save with ‘Lulu Handsfree’ - pretty cool!

Looking to advance your modern marketing & advertising knowledge? Here are some posts worth the hard stop:

• Where SEO is Going - SEO Book
• The First Social Media Real Estate is Your Blog – Chris Brogan
• What is Social Media? - Sellsius
• Search is More Powerful Than Social Networks – SEOmoz
• 100 Useful Articles on Blogging [ ...we had a few ] - Next Level Blogger

• Do Good Blogs Bring Good Leads?
• Local Business Brand is Driven By Your Blog
• Generating Targeted Traffic
• Looking at Traffic Analytics

Nielsen’s Social Media Data, May 2009, suggests people are spending more time on blog sites than ever before! There’s also good info on social network usage, such as Facebook & Twitter.

The study shows total minutes on blog sites and social networks increasing at an 82 percent clip, since last year. The data also shows average time per person has increased 67 percent year-over-year.

Consumers can search, subscribe and find the answers they want, whenever they wish to find them. In an environment where the consumer has this power, traditional advertising is less & less impactful. Clearly, there is no consumer prejudice against blogs or social network content.

If you can see how advertising has changed, one no longer has imits in time or space with their advertorial content. Barriers to creation and distribution have been disintermediated. Differentiating oneself versus the competition with Advertorial business blogs make this simple and inexpensive: advertorial business blogs build business brands!

Related Posts:

Can My Blog Posts be Auto-Blasted Into the Various Social Networks?

Is Blogging SEO?

• Ten Resources that Changed How I View the Internet
• The best advertising typically looks more like information than advertising…..because we don’t trust advertisers
• The true engines of search engine success are now believed to be “Trust” and “Authority”
• Ranking signals in the future will be about attention

• Why Won’t Google Just Sell Their Organic Search Results to the Highest Bidder?
• Is Blogging SEO?
• How Come I’m Not on Page 1 in Google Today?
• Will I get ‘Link Juice’ When I Comment On Other Sites?
• Can My Blog Posts be Auto-Blasted Into the Various Social Networks?
• Can Anyone Guarantee Top 5 Organic Search Results?

This video on Globalization & The Information Age isn’t meant to be intimidating; this is meant to declare the obvious business opportunity for you – the business person!

The relevant information you have is useful to others. Particularly to those who want or need what you are selling. They have the power to research and to subscribe at will… so commit to publish your authoritative trade knowledge to the web. Jump in and participate as a relevant source.

Also know: your target market doesn’t necessarily require an intellectual discourse so much as they do an honest, enthusiastic & knowledgeable approach to sharing the trade information they want and need. Your future business is looking for you and good advertorial business blogs make connecting to them simple… and cost effective!

Created by Karl Fisch, and modified by Scott McLeod; Globalization and The Information Age … and thanks to my friend Joy Tsien for the heads’ up

We’ve always said that your business blog & consistent on-topic content is crucial to building trust and a sustainable online marketing effort. If you are concerned with long term online success, Why Trust Matters & How To Earn It by Matt McGee of the ‘Small Business Search Marketing Blog’ is a useful read …really good stuff!

The trouble with Twitter - 1000 Watt Blog’ Marc Davison offers some hilarious commentary on the use of Twitter

Are You Measuring SEO Success Correctly? - Search Engine Watch’s Mark Jackson raises the valid point that Google [due to it's use of 1) personalization, 2) search history & 3) a Google account] rank reports have been rendered useless. He says, due to the fact no one is seeing the same search results, to focus on organic traffic and not rank!

The Future of Google’s Search Personalization - Search Engine Watch’s Mark Jackson [again] on why search engine ranking is dead.

The Ultimate Blogger Writing Guide - CopyBlogger’s Dean Rieck touts what he believes to be the soundest writing tips for bloggers.

If you haven’t already, it’s probably a good idea to add your business to the Google Local Business Center.

This will assure you a [yellow pages like] listing presence in Google Local Search and in Google Maps. 

They’ll even throw in free coupons!