Why should YouTube be in your marketing mix? For starters, YouTube’s traffic has risen to the degree that it is one of the four most visited sites online. Plus, you don’t necessarily have to endure the headache or cost of creating & editing actual video to be there. You can use basic photo images to create video tours

Top 10 Reasons to add YouTube to your marketing mix:

1. To date, there is very little competition for your YouTube indexed content! For instance, Google has 3,310,000 indexed pages competing for the search - san diego real estate , whereas YouTube has 331 indexed videos competing for the same search - san diego real estate

2. YouTube is the 4th most popular site for total traffic online

3.  In this chart Hitwise combined the share of 56 broadcast and cable network websites — not including news, weather, sports and shopping networks — and compared it with YouTube.

4.  Online users actively search for videos. In fact, Google Trends shows that more people are looking for videos than are interested in shopping or even news.

5.  YouTube now has 62 million U.S. monthly unique users

6.  53% of YouTube users have attended college or graduate school 

7.  123 MILLION Americans view online video every month

8.  3 of 4 of all US Internet users have looked at online video

9. Once in YouTube, all content is re- indexed by Google Video

10. Google [search the whole web] indexes video! - Google recently announced that the YouTube video library will be a major part of their own search index

Kinetic Knowledge offers a low cost and very convenient Image- based Video Tour content creation service - see client video in YouTube with over 660 views. Video Tours are are a high impact approach to marketing your products, services and particularly your brand. They’re also easily optimized in Business Blogs, Websites and the free aggregators like YouTube, which now pushes its’ content to Google Video & Google [search the whole web.] We can also offer a neat voice over touch

Here is a lite contrast of Social Networks, Blogs & Social Media

I. Social Networks

A Social Network’s architecture is comprised of a series of sites linked together around that Social Network’s identity. Active Rain, MySpace and FaceBook, for instance, are built around individual presentations of personal information inside that framework. Users can easily communicate with others in these environments using any number of applications, but those individual sites are NOT independent of the Social Network. Put in another way, it is a user’s place online… but it’s not really their own place. If free, the user helps to build a database of content for the Network, which may leverage the content outside the control of said user and in various other ways [i.e. Advertising Sales.]

II. Blogs

A Business Blog can offer its’ owner a way to communicate openly, to communicate directly and also to collect information, via comment oriented conversation, with an unlimited no. of people; however, it offers an independent presence or online brand that is entirely in the control of its’ owner. One may use it personally or for advertorial marketing purposes, but the Blog’s look, feel & ultimate destiny is completely in the control of its owner.

III. Social Media

A great example of Social Media might be YouTube. YouTube is built on individual presentations or independent pieces of content, which become available for all takers. Those pieces of content can be indexed for search, organized into category channels and commented on mostly within that framework, but they are not necessarily organized into sites and they are not independent of the Social Medium itself. Like Social Networks, YouTube offers a user a place to present content online, but it’s not really their own place. YouTube can also leverage content outside the control of its’ creator for things like advertising.

In each case, there is a potential audience… and value! In fact, a multi- layered approach to sharing content via Blogs, Social Networks & Social Media might be a great way for an individual or for a business to build its’ audience

Better late then never with this: MediaCultures has produced an invaluable view of an evolving web for people looking to leverage content. What is Web 2.0? Hmmm, lots of opinions out there, but I believe it has to do with the fact that Information can go where it is needed. It’s a time in the evolution of the web where information can be created & distributed without restraint. The delivery of content from creator to consumer has been … disinter-mediated.

Enjoy

 produced by MediaCultures.

At Kinetic Knowledge we offer a low cost, convenient, image- based Video Tour content creation service. In fact, we’ve recently submitted Real Estate Listing Tours to YouTube for folks in places like Tampa FL, Ann Arbor MI, Vail CO and Tucson AZ. This particular tour was uploaded recently and it’s seeing high rank for the most competitive searches it’s owner might target, including

• avon real estate No. 2 ,
• avon co real estate No. 1,
• vail real estate No. 1,
• vail co real estate No. 1,
• vail valley real estate No. 1,
• vail valley co real estate No. 1,
• vail realtor No. 1,
• vail co realtor No. 1,
• vail valley home No. 1,
• vail home No. 3,  
• vail co home No. 1 and who knows what else. What’s more, it’s already been downloaded well over 600 times for its’ Realtor.

The Google index houses massive content for virtually any search topic, whereas YouTube [which like Google sees a great deal of search traffic] hasn’t seen the competitive ‘content indexing push’ for specific search results. Seeing as how Google recently announced the YouTube video library will be a major part of their own search index, it’s an opportune time to consider creating Video Tours on products & services [i.e. Product How too Tours, Home Design Tours, Architectural Tours.]

Tours can be a terrific approach to marketing a product or a service and they can be used in Blogs, Websites, Product Aggregator sites and, particularly, YouTube [which will now push content to Google & Google Video.] For example, Real Estate Agents and Brokerage Firms, who have a myriad of dynamic content creation options at their disposal, can actually develop Listings’ Video Tour content simply with basic still images. These Product & Service Tours can then be optimized for search with tags and then posted to YouTube… where lead opportunities abound.

Pew Internet & American Life Project says that 57% of Internet users have watched videos online and most of them share what they find with others. They say 74% of those who enjoy high-speed connections download video online and that 19% do it daily. Recent Hitwise data showed visits to YouTube had increased 70% when comparing Jan ‘07 to May ‘07. In fact, Hitwise shows YouTube market share to be 50% greater than all 64 other ‘video aggregator’sites combined.

Let us know if we can help prepare your Products & services Image- based Video Tours including upload & optimization in YouTube for searching consumers today… for an incredibly reasonable price.