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Web Demographics: it’s NOT just the younger generations
The web affords all consumers power to find and to manage information on their own terms. They search, research, expect the gratification of answers and they are confident they can make informed decisions. With traditional marketing / advertising messages marketers are challenged with limited space & time to get a consumers’ attention.
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A Business Blog affords us marketers the ability to generate visibility, discoverability, trust, brand and direct RSS connections… affordably and without limits!
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February 1st, 2008 at 4:11 pm
My research shows the same information. All ages are on the web. In real estate, my figures show that 84% of all buyers start their search on the web. Less than 15% find their Realtor on the web, however. Good stats, I will share them in our team meeting on Monday.