Do we believe that Advertorial Business Blogging can help a business control its own destiny? We certainly believe that most consumers are online and that a good Advertorial Blog offers a business the most cost- effective means to develop I.) online visibility, discoverability, II.) local brand recognition, trust and a III.) potentially unlimited number of direct connections. That’s right, one tool and three distinct marketing value propositions for helping a business to control it’s own destiny! 

 I. Visibility & Discoverability: by consistently Blogging new information on a particular subject (i.e. Granite Bay, CA Real Estate or Orlando FL area Real Estate Investment) a business is able to push knowledge- base to the web where anyone can consume it. Regardless of  which channel a consumer chooses, including via social network, RSS or search, information is free to go wherever it is needed. With search, virtually one quarter of the queries made are completely unique so it’s important to be indexed for as many variations (i.e. Granite Bay, CA  Lake Front Homes or Florida Real Estate Trends) on a targeted subject as possible. While a business  may generate less search discovery per individual search variation of ‘Granite Bay CA Real Estate’, the collective impact can be much greater for those variations. The proven theory being, if a business Blogs well to cover all the things going on in a target marketplace they can be indexed for many keyword & key phrase searches; therefore, they can be prepared for many, many searcher queries and discoveries. Blogs make this simple & cost- effective!

 II. Local Brand Recognition: let’s face it; we all search because we can. As consumers we all have an instant ability to research and to gather information. If all consumers have this power, businesses must commit themselves to meet this modern day challenge. By consistently & transparently sharing what they know, do, see and have to offer a business can be prepared. By presenting themselves as enthusiastic, valuable, knowledgeable & trustworthy providers of products and services they will develop a local online brand. Blogs make this simple & cost-  effective!

 III. Direct Marketing Connections: these days content can be formatted for syndication. In the past, a business depended on mass mailing and/or media to distribute an advertising message. Now, with Search, Social Networks & RSS that same businesses’ information is free to be discovered, to be directly subscribed to and to go where it is needed. When a consumer finds a valued source of information, they can subscribe via RSS or’ RSS convert to email’ making the direct & continuous connection to an unlimited number of people possible. Blogs make this simple & cost- effective! 

One tool, three levels of value proposition and yes, in 2008 we believe that Advertorial Business Blogging will help a business control it’s  own destiny!