What does the Google Crawl mean to your business and how will your Business Blog help?
Spiders, Web Pages and Crawling
For starters, it may help to define what a crawl and what spiders are. To find and organize information on the web in what has become hundreds of millions of pages, a search engine deploys software typically referred to as a spider [or a crawler or a bot.] By using spiders to crawl web pages on the world wide web [of pages] search engines are able to build lists of keywords and key phrases from what they identify and consume. Note: we didn’t mention websites or business blogs so much as we did *web pages.* Google applies rank consideration to every single web page and not just to a site domain or home page. It’s important to understand this because *Google wants to index everything and that means you want to place emphasis on your content as a whole*, making all your important keywords and key phrases obvious and available!
Rebuilding the Index
According to Google, its’ spiders regularly crawl the world wide web in order to rebuild their index of web pages, topics, keywords and key phrases. Note: Google says it wants to *rebuild* its index, meaning it wants your most timely knowledge. It’s important because many people think they can set up a static website and be done with it; however, in this day and age search engines demand much much more. They are constantly rebuilding their indexes meaning *you want to be sharing your most current knowledge [placing on emphasis on targeted topics, keywords & key phrases] all the time.* In a competitive world for traffic and for leads, search engine rank/ relevance is NO static exercise. So long as you have well built technology and you’re updating your web presence with ‘what’s new’ you’ve got as good a chance as anyone to turn up in consumer searches.
Crawls, Deeper and More Often
The search indexes are in constant motion… in fact, they are kinetic 
Google crawls the Web at varying depths and on several different schedules. You may have heard of the deep crawl and/ or a fresh crawl. If not, they’re meant to distinguish comprehensive crawls [i.e. deep crawls], which are believed to occur every month, versus the common intermediate or random crawl [i.e. fresh crawls] which occur more often but index less content. Some folks refer to the constant motion of the indexes as ‘the Google Dance’, but the fact is new information is always being crawled, consumed and indexed by thousands of servers. Sites will raise their chances for being crawled deeper and more often [more topic, keyword and key phrase indexing] by changing their content frequently. Google’s spider is capable of comparing previous crawls to the current one at light speed. If it identifies that new content is added frequently, it will revisit your site or blog more often. Think of it as your web presence is being judged on each visit. *It would be highly inefficient for Google to crawl you often if you’re not producing new information.* Remember, there is only so much crawl bandwidth and they’re trying to succeed by satisfying searchers. In order to satisfy searchers, they must have the most timely and accurate information possible. Note: due to the Google dance and constant reevaluation there’s no guarantee your keyword and/ or key phrase will be in the same position tomorrow as it is today.
Cooperate with Google: Business Blog!
In all, your site, your blog and/or every one of your web pages will be reevaluated over and over. Like anything else in life worth having, your topic, keyword and key phrase ranking must be earned. You need to be consistent and you need to be on- topic with your knowledge. And while you need well built technology, don’t focus on tech’ advantages so much as content because that’s what Google wants and it’s highly unlikely anyone is outsmarting Google. If you are a Vail/ Beaver Creek CO vacation and travel firm, you need to be writing less about global warming & politics and more about Vail/ Beaver Creek CO vacation and travel.
And folks, Business Blog Solutions are far and away the most cost efficient and simple way to meet this challenge of 1) sharing knowledge and 2) optimizing your topical presence for a web full of consumers.
Contributed bysupport@kineticknowledge.com
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