Your advantage with Search Engines is NOT technology; it’s YOU!

By Chris Frerecks • March 25th, 2008

Business website owners and Business Bloggers beware! I see the claims almost everyday and, for the record, the latest Search Engine Advantage is NOT necessarily site technology or optimization tactics so much as it is you!

Google is at the top of the technology mountain; however, they need 1) search traffic and 2) your practical knowledge in order to monetize their technology. In this sense “practical knowledge” refers to online content – the topics, keywords, and key phrases that make up your websites and blogs. Google deploys spiders [bots] to crawl the web and consume all content for their indexes. Once they have it, they prepare it for their search traffic by ranking it!

Everybody searches, so the success of Google’s [Yahoo's, MSN's, etc.] business depends on their ability to meet that search activity with the best user experience possible. They employ an army of engineers & PHDs whose primary intention is to perfect an ability to accurately identify, consume and rank content… NOT SITE TECHNOLOGY. The Google algorithm is known to have over 200 individually weighted criteria, cementing their ability to decide what truly is and what is not a relevant high ranking search result. Says Google, “We’re constantly experimenting with our algorithm, tuning and tweaking on a weekly basis to come up with more relevant and useful results for our users.”  In effect [and this is very important], Google truly wants to level the playing field for all content so that they can successfully return the best, most relevant search results possible to their users.

Yes, all the hearsay is true – a blog can offer you certain advantages in the eyes of the search engines and we provide a leading- edge solution[coming soon: we'll be writing about the important features your blog should have.] And yes, your Blog must be designed well and its’ feature set must evolve because the web & search engines always do; however, those 200 individually weighted criteria mentioned above are used to evaluate and to compare your site or blog, its pages and especially its content! Sure links are important: some are more important than others, some are in your control, but your content is ultimately the key. 

Make no mistake, it’s your “practical knowledge” that search engines need in order to earn the loyalty of consumer search traffic! Google openly discloses site standards in order to assist in making websites and blogs more search engine friendly. Why? They want it to be easy for everyone to bring practical knowledge to the web so they can ‘…organize the world’s information.’ They don’t say they want to organize the most technical, the most intellectual or the most eloquent presentation… they say they want “to organize the world’s information and make it universally accessible and useful.”  Why? So they can successfully connect ALL searching consumers with the fresh, relevant, unbiased & useful answers they want.

Content is your practical knowledge; your content transferred to the web is YOU transferred to the web. Good evolving blog technology is very important, but the largest advantage is your practical knowledge of a subject [i.e. Santa Barbara Pocket Listings Blog] and the consistent, on topic transfer of that knowledge to the web. Because of Google’s reliable search driven business model, the advantage is you! And it is YOU by design!

In this day and age the cost to create content is negligible. The means to distribute your content to the people who want and who need it is without constraint! Great Business blog solutions make it simple! So, get in there and blog: blog enthusiastically about what you know, what you hear, what you see and what have to offer and you will generate visibility, awareness and new business 

Contributed by Chris Frerecks
chris@kineticknowledge.com


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Comments(4) GOOGLE

Comments

By Connor MacIVOR on March 25th, 2008 at 6:45 pm

Fantastic article. It definately stirs the mind to try to envelope ALL of what is necessary to be the best and most recognized to the search engines. I cannot wait to read more…

CONNOR with HONOR

By Kinetic Knowledge on April 2nd, 2008 at 12:14 am

Thanks Connor… and I hope you enjoy. Chris

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