A locally focused Blog is the Professionals cost-effective answer to search engine marketing!
As the cost of Pay Per Click rises often to well over $1 per click in local markets, business people must inevitably turn their attention toward organic search engine indexing. In fact why wouldn’t they when ComScore analysis shows Google’s paid click percentage for when folks are searching to be 13%, Yahoo’s 11% and MSN’s 8%?
At 87 to 92 organic clicks per 100 consumer searches, a business person can easily see where they may want to place some focus. As local organic search awareness is raised, the competition for relevant organic search engine index placement will heat up more and more. In order to establish rankings, it’s important to be proactive in developing a strategy NOW and a locally focused Blog is the cost-effective answer!
It’s certainly easy to blog consistently on local business knowledge and the opportunity to establish search engine relevance, rather than trying and catch up later, is still very available and ‘for the taking.’ For our clients, who have the lowest monthly business-class blogging cost, there is an unlimited ability to blog, to cover local professional goings- on, to transfer knowledge, to establish keyword & key phrase search engine indexing and to generate broad discoverability.
What’s more, blogging can generate valuable long tail search engine topic, key word & key phrase indexing naturally. Long tail are terms affiliated with one’s primary search target terms, that may generate less individual discovery than the primary but more impact collectively. When blogging is consistent and on- topic, search engines will favor it offering indexing longevity where pay per click won’t. Addititionally, by being a transparent blogger who shares good local information, trust can be created with target markets where advertising [particularly PPC] never will.
In all and if marketing costs are a concern, why compete for only 10- 20% of the search traffic [Google Search Clicks: PPC 13% / Organic 87%] and pay hundreds to thousands when blogging can be a more valuable and cost- effective answer to search engine marketing?
Contributed bysupport@kineticknowledge.com
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