Ideas for keeping your Blog current
It’s well known that search engines favor consistent, on topic content and that blogs make publishing to the web easy, but [regardless of professional knowledge] if you’re like most of us producing the next great post is, at times, a challenge. Here are some ideas for keeping your Blog current:
- First off, use what you’re routinely sharing in your Blog. You field questions by phone & email almost everyday and you respond with local expertise, opinions, facts & information. As a priority, you should be blogging those same snippets of information every chance you can. This way, and rather than with just one person, you may serve your business with hundreds of people who are searching for the same answers
- Second, interview other [maybe non-competitive] professionals. Why not ask other professionals for their opinions on current professional issues and events? It makes for great content and you’re not limited to being the sole producer of great ideas. What’s more, they may appreciate the exposure making future reciprocation likely
- Third, subscribe to multiple sources of relevant content as a means for new ideas. You have access to trade oriented information and, with a little research, you can identify lots more useful news & information in your area of professional expertise; however you may ask, “who has the time to review all these sites one by one when they’re ready to blog?” The good news is you don’t have to worry if you grasp RSS & subscription to useful feeds. By setting up a free MyYahoo, Google Reader, MyMSN, Bloglines, Newsgator or one of the many online / desktop Feed Reader services you can have the latest content from as many sources as you like. The information will gather in one orderly place for your review… when you’re ready to blog
- Fourth, use alerts. Google Alerts is a fantastic way to set up continuous or persistent searches on virtually any specific subject. By setting up relevant keyword & key phrase queries [IE: contemporary los angeles architecture, modern art in manhattan, new development los gatos, st petersburg AND property OR homes OR real estate, etc., etc.] you’ll have all the specific coverage on subjects of your choosing at your disposal… when you’re ready to blog
- Fifth, supplement with Blog Writing Services: If you’re simply too busy, we offer experienced ghost blog writing services so that you’re always fighting the competitive search engine marketing visibility & discover-ability battle.
chris@kineticknowledge.com
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