Murphy NC Real Estate Agent John Poltrock on why he Business Blogs
Our ‘direct to the point’ Business Blogging series on how, what and why folks are leveraging Business Blog Solutions as core advertising, direct communication and public relations tools:
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Kinetic: "John, "Why do you [Real Estate] Business Blog?"
Poltrock: "The reason I blog is both business oriented and a bit selfish. I’ve always loved writing even in school, and blogging gives me a medium to do it in. That’s the selfish reason. The business oriented reason is to get more leads, and thus clients. It’s for SEO purposes and also to provide prospects and clients a wealth of knowledge they can’t find any where else. Everyone Googles to find information - I do it all the time. If I can return the favor in my business, I feel it will pay off for myself and for consumers."
Kinetic: "What do you focus on mostly when you Business Blog?"
Poltrock: “ My largest focus is information - relaying information on the real estate industry and processes. I certainly do use it to put listings and developments out there, but I push the stats of the markets, "how-to’s" for clients, and educate them on how "things are done in the mountains" because we are so different from what most people are used to.”
Kinetic: “ What have you achieved as a result of the effort?”
Poltrock: “ Folks have affirmed their awareness of our efforts to share information; we’re generating direct subscribers; we have developed good Google findability and we have a really good lead or two. We’re committed because we know how important this real estate blogging effort is for our business.”
Kinetic: “ Has it been a good business decision to pay for a blog solution & service versus going the free route?”
Poltrock: “ There’s no doubt about it. Versus free, it has been a very good decision! Service and education are so important to our learning curve. Also, prospects tend to appreciate the resources I am providing via the blog and they acknowledge it! All the information we post is unique to my market… and most agents just aren’t putting it out there.”
Thanks very much John
Related Posts:
St Petersburg FL Realtor Sharon Simms on why she Business Blogs
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