Greensbury Market Principal Todd Horowitz recently decided to create a transparent & authoritative ‘organic meats voice’ online with the launch of his marketing & advertising effort. We had the chance to check in with him on why he decided to leverage business blogging:

Horowitz: “Greensbury Market is a new venture, and we’ve done no traditional advertising so far. We have been purchasing Google Ad Words, but our hope is that we can grow our customer base gradually through word of mouth. We intend to publish updated content and educate the market with accurate and unbiased information. Reaching out and communicating honestly with people via our business blog is the focal point of that effort. Our team has a lot of experience in the food industry, and we know a lot about the benefits of choosing organic and grass-fed meat. Sharing what we know is good for our business and good for our customers too.

I think there is a real need for what we offer, which is organic meats made more accessible by the convenience of online ordering and delivery. So the hope is that people who are searching for ways to feed their families healthy, organic foods will find us… organically.”
 
Frerecks: “Why, in your eyes, has online become important?”

Horowitz: “The web is a critical distribution point for an emerging market and, unlike traditional advertising, a blog won’t limit our messaging or ability to communicate. Organic, sustainably grown foods are more in demand than ever before — but people aren’t necessarily informed OR able to meet all of their shopping needs at local farmer’s markets. So a 24/7 online market like Greensbury helps bridge the gap. Suddenly it’s possible to shop without leaving your desk. You can get certified organic meat delivered to your doorstep, flash frozen and specially packaged so that it retains all its delicious flavor until the moment you’re ready to use it. That’s pretty revolutionary.”
 
Frerecks: “So in your opinion, there is a more organics’ appreciative and forward-thinking audience online?”