Deep Internal Linking is a simple and very manageable SEO strategy that can help you achieve better organic Search Engine Result Page [SERP] visibility. Keep in mind, an older Website or Blog that has been building links for awhile has a slight advantage as it relates to competitively targeted keywords and key phrases. If you’re new to the game the good news is there are many ways to compete for results [Google Algorithm known to have over 200 signals or criteria] and there probably aren’t too many mature link- strategic sites competing in your particular area of knowledge. If armed with the proper features your blog platform can be a difference maker; however, well executed content creation is ultimately the most important weapon in your battle for eyeballs & trust. Rather than try to define good content for highly subjective humans here, let’s look at one way you can more effectively leverage your content to attract some love from the [search] machines!

According to Wikipedia, deep linking on the World Wide Web is creating a hyperlink that points to a page [other than that site’s home page] on another site. Deep linking is an important competitive criteria; however, it comes from others so it is out of your control. If you want to improve your search engine ranking, deep internal linking into your own content will also help! Why is this? The Googlebot follows all links and while good search engine optimization strategy includes inbound links from other relevant sites, you can’t completely control the process for acquiring them. You can, however, control your internal links and very much like inbound they will help search engine bots find & index the important content on your Blog.

With an internal linking strategy and the creation of a collection of text links to other pages within your site, you make it likely the Googlebot will become more and more interested in your Blog’s content. The text you bury a hyperlink in, which points to other pages you’ve written, is very important. Often referred to as ‘anchor text’ it tells Search Engines what you are linking too, so avoid burying links in generic copy and instead use highly relevant keywords & key phrases.

Very much like with traditional journalism, where an effort is made to introduce a reader to good sources of information, search engines are crawling for newer and better sources of information. So, you should link to them… including your own! 

Again Googlebots are disciplined to follow all links, so deep internal linking helps a search engine to find, to index and to appreciate your content quicker. By leveraging deep internal links, you are pointing at or emphasizing your important content. This is especially so if you’re beginning to develop a large blog with a lot of pages and great content. Keep up the great work 

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