Consider questioning a site provider if they report ‘no. of hits’ because when ’hits’ include non- human bot visitation AND/ OR the multiple files [often dozens] downloaded for a single web-page view, the nos. won’t reflect an actual return on investment. In the latter case, each file gets counted as a hit when a page is downloaded making the number of hits more reflective of complex website pages than actual traffic. In the first scenario, bot [crawler or spider] traffic is typically a lot more than, if not the majority of, total visitor traffic.

It’s worth adding that Google Yahoo, MSN, AOL, etc. bot [crawler or spider] visitation is very important to a website or Blog owner. For those not familiar, the Google bot is software deployed to collect documents from the web in order to build a search-able index for their search engine. So not all bots are bad and without a visit from the Google bot one cannot be indexed or show up in a Google search result. However, there are millions of other bots that continuously crawl the web, many with ill- intent.

Kinetic Knowledge offers VisiStat, which not only offers rich business metric data  and solely based upon human traffic, but an undeniably layperson- friendly dashboard. In summary, only humans purchase products & services: websites and blogs are marketing solutions and folks should have true business metrics so they can actually evaluate a return on their investment of time, effort & money

Kinetic Knowledge, who also happen to run Real Estate Blogsites, have been working on the development, configuration, marketing & sale of dynamic web- based content creation & management solutions since early 2003. Their combined experience in the area is unrivaled and undeniably useful to companies wishing to leverage the web as a marketing communication platform for products, services & brand development.

In our view, business is done by and with people; however, the emergence of the web and powerful Search Engines has changed the dynamic by which businesses and their consumers connect. Nowadays the web is routinely leveraged by consumers to research interests prior to actually pursuing them and/ or to generally simplify the means by which they manage information. In one way or another, it has become important to consistently transfer your subject- specific business knowledge & information to the web. At least, if being discovered by – or accountable to - a marketplace is important for your business.

Kinetic Knowledge intends to provide the enterprise with simple to use, affordable Business Blogging solutions. Rather than complicate already difficult lives, our intention is to help simplify them with solutions tailored for the busy enterprise. Whether need is web- based Marketing, Public Relations and/ or Brand Development, we offer a suite of layperson- friendly products & services. We also offer ghost blog writing, image- based video tour creation, leading- edge traffic analytics software and comprehensive [web- based marketing] educational services.

If any of this sounds like something that might help your business, please don’t hesitate to get in touch.