Visistat supports our belief that if consumers can easily search and find the exact information they seek they are more apt to tune traditional media sources out; especially media sources that aren’t personally meaningful. Increasingly [because of the power of search], businesses must commit to speak to the individual. When they are discovered by searchers they must convey knowledge, trust & value- add … and a cost effective means is blogging!

In a release dated January 8th 2008 VisiStat , a leading- edge Web analytics technology provider, suggests that home buyers and sellers are ‘without a doubt’ using web- based resources to research Real Estate. Their Real Estate- based data suggests that the home buyer is increasingly leveraging these resources to the tune of overall 2007 traffic growth (compared to 2006) of 36.8% and an increase in overall repeat site visitors of 47%.

Tina Bean, Director of Sales and Marketing Visistat [a Kinetic Knowledge recommended resource] suggested, “We provide data for thousands of brokerages and agents across the country, and because of this, I have been working closely with brokers and agents for some time. It’s no surprise that the figures in this report coincide exactly with what I have been hearing from them, and that is, home buyers are using the Internet to educate themselves and find properties, often long before they engage an agent.” - Read on here

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