“You can’t optimize what you don’t measure.” – Johns Wu, Former Owner of Bankaholic, which he sold to Bankrate.com for $14.9 Million Dollars!

As we continue to roll out new products & services, it’s become painfully apparent that we *must* help busy business people better understand traffic and what’s happening with their content. If one wishes to further [...and further and further] improve return on investment of their time, effort and money we’re here to support with strategic analysis.

If you don’t feel you can do it; you just don’t have the time or you’d simply rather hire some help we are here to support you! Traffic Analysis Services should be customized to a client’s needs, but at minimum we recommend keeping a close eye on:

Monthly Data Points – Month over Month Comparison

• Bounce Rate – What percentage looked at one page and left?
• Unique Visitors – Do we have new visitor growth?
• Return Visitors – Are we building visitor loyalty?
• Total Page Views – Do we have page view growth?
• Avg Page Views Per Visitor – How is our overall stickiness or brand engagement?
• Subscription – Is direct subscription improving?

General Analysis:

• Referral Websites – Where are we getting traffic from and are Twitter, Facebook, etc. driving traffic?
• Most Popular Pages – what are our most popular subjects and can we expand on them?
• Search Phrases – What do we have, do we not have and can we target similar phrases?

The interpretation aspect of traffic analysis cannot be underestimated – and we’re comitted to doing it with this service. Leveraging what the data shows to identify trends, solve problems and improve performance is crucial! After all, to be a trusted brand these days you really must share every day practical knowledge; however, if you’re not focused on what’s happening as a result of that effort you’re NOT going to to improve traffic, lead flow and new business!

“We’ve adjusted our marketing strategies in response to the data we get from our blogs. The [traffic] analytics are a gold mine!“ - California Olive Ranch DOM Claude Weiller

Related Posts:

Want More Sales? It’s Time We Get Serious And Analyze Traffic Data!
When Does Traffic Analysis Improve Lead Flow And New Business? – Ask California Olive Ranch!

Get Over How Much: Get Into Attracting High Quality Traffic!