Howard Brinton’s STAR POWER® Systems, a National leader for real estate education and conferences, recently dug its heels into the development of a highly visible and optimized web presence. Brinton’s troop maintains such an incredibly intense connection with it’s international following of top producing Realtors®, via traditional marketing resources, the urgency to build a more optimized web presence hadn’t become a priority until late Summer 2008.

In an environment where Realtors® leverage resources such as search, social networking & RSS to research educational resources, STAR POWER® realized they needed a more relevant & timely stream of consciousness to generate:

• Targeted search discovery
• Voluntary RSS subscriptions
• Links, bookmarks, forwards, and recommendations
• Differentiation as a dedicated, knowledgeable, trustworthy content provider
• Marketplace branding
• New lead opportunities and sales

Prior to this effort STAR POWER® had maintained a real estate education services blog, albeit inactive for months, and a website. Rather than adopt difficult and expensive search engine optimization tactics to achieve their goals, they decided instead to use their existing online foundation to pursue a sustainable presence with a commitment to content creation & distribution. Namely, they committed to blogging! The idea being that not only should they pursue long term web optimization, but a plan that could keep costs low, cast the STAR POWER® brand far & wide and set an example their flock could easily adopt themselves.

With a minimum 8-10 post per month blogging goal between August ’08 and June ’09 the STAR POWER® blog has seen:

• an increase in total Monthly Page Views of 260%
• an increase in total Monthly Unique New Visitors of 243%
• an increase in Monthly Return Visitors of 444%
• and no signs of leveling off anytime soon with trend curves that point directly upward.

Additionally, newly blogged content is simultaneously submitted into various social network environments, visitor bounce rates [no. of visitors that visit one page and leave/ supported by a new design] have decreased by a total of 56% and more and more direct subscribers sign on each week.

Regarding web optimization and a visible presence for those searching, STAR POWER has established a 1st page presence in Google, where previously they had no placement, for targeted search phrases like:

• No. 1/ 127,000,000 results for the search – real estate conferences and education
• No. 5/ 103,000,000 for the search – real estate conferences 
• No. 7/ 87,000,000 for the search – real estate conferences 2009
• No. 11/ 83,800,000 for the search – real estate conference
• No. 20 / 162,000,000 for the search – real estate education

And countless other important key phrases… making only the sky a limit for STAR POWER® Systems! Note: search results change constantly and they have also become more personalized [based upon historic activity], meaning one person may see different results than another, but that generally the results you see are similar to those others see. Regardless, highly ranking positions for countless target phrases and the vast amount of searching activity justifies the effort. Clearly.