WordPress For Company Websites? Why Not, Indeed!

By Chris Frerecks • June 18th, 2010

Yesterday I had the pleasure of attending a stellar real estate technology event in Denver – REBarCamp (you can share the day’s tweet love here #REBCDEN).  Real estate tech geeks from Colorado (and some from further away!) got together to share growing industry trends and ideas.

By now most of you know that aside from content creation and social media services, Kinetic Knowledge builds managed WordPress platforms for our clients.  I was pleasantly surprised to hear the overall tone of the day – drop what you’re doing and pay attention to WordPress!

Presentations carried strong messages such as, “If your site is not WordPress or Drupal already, junk it now or pay someone to migrate it for you.” Rich Morrow

Wow!  As I smiled internally, I also had an “aha” moment.  When we hear WordPress we immediately think blogging.  And, yes WordPress is the best blogging platform around IMHO.  However, how many of us hear WordPress and think high performing, fantastic looking, easily managed, REAL TIME – websites?  Yes, Yes, Yes – brilliant!  The bottom line is that WordPress is built on an amazing set of bricks – the architecture is not only suitable for stellar blogs but also for highly effective custom website platforms that allow you to manage the flow of your own static messaging.

Reflect back on all the money you’ve ever spent creating websites… astounding right?  I personally can recall working for a real estate company who spent $32,000 to have the best darn database driven website around.  And at the time, they had to in order to compete.  Now think forward to the opportunity staring you down.  WordPress provides the business tools you need to get better performance while reducing your overall online marketing costs. That’s right, I said it.  In the longrun (heck – in the shortrun), using an adaptable platform like WordPress will save you money – via ease of content management, via search engine optimization, via saved human resources, via technical adaptability.  It’s a no brainer, truly.  And yes, clearly I’m biased but I’m also trying to provide valuable information to help you out!

Let’s overview just some of the things Wordress makes easy:

  • Naturally attract search engines
  • Blog to further attract search engines
  • Attack niche markets via the type of content you release
  • Create and manage your own static webpages
  • Modify your own site navigation
  • Create and manage your own lead generation forms (somewhat techie but doable)
  • Add third party functionalities via widget spaces (maybe too techie for some, but nonetheless doable)
  • Change up the look and feel of your sites (again, techie but doable for some)
  • Plug-in e-commerce portals
  • Add tools to grow your reader subscriptions for permission based marketing efforts
  • Set up your site to push your message to social networks
  • Manage product databases

And the list could go on and on…  Bottom line: this is a very viable platform not only for bloggers but for savvy business folks looking to nail on online web presence.

One thing I’ll leave you with – you often hear WordPress and think “do it yourself”.  Companies such as Kinetic Knowledge provide managed WordPress web, blogging and social media services for a fraction of the cost of marketing and website firms.  Consider the value of your time – if things like plug-ins, code, php, widgets, themes, FTP, server configurations, software upgrades, etc. sound foreign to you – they are.  While WordPress is a very agile open source system that technically CAN be installed by any individual, it’s always prudent to hire to your weakness and guard your valuable time for what you do best.  Use us to tap into this opportunity – we are here to help!

Thanks to @daveintucson for the spark and a great “aha” moment – a thought provoking presentation yesterday!

Looking for help with a business website or blog?  Kinetic Knowledge provides managed WordPress, content creation and social media services.  Contact us today for more information about effectively marketing your business online.

Comments(1) WORDPRESS

Comments

By Connor MacIVOR on June 19th, 2010 at 12:50 am

I cannot wait until I see what Kinetic Knowledge releases next. You have always been fantastic for our business.

 

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