Kinetic Knowledge | Custom Web Design and Online Marketing Support

Top 7 Signals Search Engines Use To Index Your Images!

Chris Frerecks — Tue, 15 May 2012 05:00:17 +0000

Did You Know Images Can Generate New Business? Let’s look at how and also what 7 signals search engines will use to index your images!

Google indexes images! Just like keywords in your text, their spiders are deployed to identify, consume/ index and [their algorithms to] rank images… for people that search. People that search have intent SO if your images are prepared those people may just turn up on your site!

And folks, it’s likely most of your direct competition is NOT using these tactics so let’s look at what signals can prepare your images for better search engine optimization.

7 Signals Search Engines Use To Index Your Images

Anchor Text That Points To Your Image [= hyperlinks buried in descriptive text on other pages, your and other sites, and from other sites pages]
Alt text [= human friendly descriptive tags placed inside your images]
Image Filename [= 100MainStAlbanyNYHome.jpg or LosAngelesCASushiHotTunaRoll.jpeg]
Textual Content On The Page With The Image [ = particularly text near your image]
Page Title
Image Sitemap [= list of images accessible to Google helps tell about images]
Computer Vision [= technology attempts to duplicate human vision by electronically perceiving and understanding an image]

Just like with text, your site, pages & your images must be marked up well for competitive search engine indexing. Your images must also be a supported format such as BMP, GIF, JPEG, PNG, WebP or SVG, but when prepared well … your images, just like text, can attract traffic & generate new business!

Related Posts And Information:

Creating Spreadsheets Using Tiny MCE Editor

Chris Frerecks — Thu, 26 Apr 2012 13:15:42 +0000

Creating Brand NEW Tables & Spreadsheets Using Tiny MCE Editor

In our last post we looked at a method for bringing existing spreadsheets into your site. In the instructional video embedded below we take a basic look at how to create brand new tables & spreadsheets using Tiny MCE for WordPress.

Adding Spreadsheets Using Google Docs

Chris Frerecks — Tue, 17 Apr 2012 05:00:41 +0000

How To Add An Existing Spreadsheet To Your Site Using Google Docs

Lots of people want to use spreadsheet data to support their marketing. This post is meant to demonstrate how you can publish a spreadsheet using Google Docs, maybe one that already exists on your desktop, to your WordPress site.

And to clarify: if you want to create a brand new spreadsheet or table, both Google Docs and some WYSIWYG editors offer options. We’ll try and look at those another time!

Related:

Kinetic Knowledge Video Tips

Getting ‘All In One SEO’ Set Up For Better Meta Tags!

Chris Frerecks — Tue, 10 Apr 2012 05:00:29 +0000

Better Post / Page Meta Tags Using ‘All In One SEO’

Here’s the 3rd in a series of 3 post / videos to try and help with the use of meta tags. In this video we’ll tackle getting the FREE version of All In One SEO for WordPress set up properly, so that if you’re working to improve how search engines index your new posts & pages, you’ve got a great tool ready to go! And remember, once you’ve done this you’ll find All In One SEO title, description and keyword entry fields in all your page & post [edit] screens – just scroll down.

Related Post Videos:

I. Which Meta Tags Matter AND For What?

II. Closer Look At Meta Tags And How You Can Influence Them

Closer Look At Meta Tags And How You Can Influence Them

Chris Frerecks — Tue, 03 Apr 2012 15:48:31 +0000

Per last weeks’ post, ‘Which Meta Tags Matter AND For What?‘ we thought it might help to demystify what tags are and how paying attention to them [when you blog or create a page] might improve your traffic.

Let’s have a closer look at a page’s meta tags:

Again, meta tags don’t support competitive rank for your page or site; however, if your tags are well written then folks [who are searching the subject of your page] are more likely to find your ‘search result’ compelling in a search engine results page and click.

Which Meta Tags Matter AND For What?

Chris Frerecks — Wed, 28 Mar 2012 21:21:35 +0000

Short & sweet post here on ‘which Meta Tags matter AND then for what do they matter?’ A client asked about meta tags on a call today, and the answer may be useful. Better yet, let’s go to the source on this ‘Matt Cutts of Google’ himself’:

Important Takeaways:

For Google the “keywords” meta tag simply has no effect on search ranking at all. This is mostly because it has been spammed too much and it does Google no good to have ranking algorithms reacting to poorly, or even purposefully misleading, tagged pages.
Google will *sometimes* use the meta < description > tag as the text for search result snippets, and that’s if they haven’t identified a better source. Note: it is never as a ranking signal; however, the way search results appear can support your SEO because it may entice people to click on your result and that’s relevant.
Google also uses the < title > tag in some situations with the meta < description > tag, but as the title of a search result. So again, this is not a ranking signal but still a potentially meaningful meta tag for your SEO!

Related Posts:

Beware of What Is Sold As SEO!

Automating Your Site’s Blog To Your LinkedIn Profile

Chris Frerecks — Tue, 20 Mar 2012 05:00:48 +0000

If you’re interested in having your blog posts enter the business social network LinkedIn automatically and are not familiar with how, this video will help. Note that when you follow this be sure your site is listed in your profile first! The application you’re going to trigger will look for the blog feed in your site when you follow these simple steps.

And as always, automating content to valuable places like LinkedIn is a solution for folks who are just too busy to be copying & pasting; however, it’s always better to be a participant in social media. Participation is likely the key to better results.

Good luck with it, any questions let us know.

Simple Search Engine Optimization … For Business Owners

Chris Frerecks — Thu, 15 Mar 2012 05:00:11 +0000

What is Search Engine Optimization [SEO]?

Business people ask us about search engine optimization every day and while we detailed the subject back in ’09 with ‘The Laypersons Guide To Understanding SEO’ , we thought it might serve folks to do a refresher today.

SEO is marketing by appealing, first, to search engine algorithms that increase your search engine relevance so that, second, you can attract searching human visitors. OR… it’s an effort to improve the number and quality of visitors to your web site from search results pages!

How Do You Contend For Better Search Engine Optimization?

1. Content: You really have to produce relevant, well formed & consistent content with some discipline. Be sure to target subjects AND the language of your searching consumer online. SEO is, and may always be, key word driven!

See: Keyword Research For Content Optimization

2. Signals: A measure- able reaction to your content is very important. Search engine algorithms measure ‘social recognition of content’, back links, SERP activity, bookmarks, subscriptions, feed connections to other sites, time on page and more all in an effort to rank your content versus the next guy.

See: Your Site Working With Your Social Network Accounts Yet?

3. Site: It’s a well configured, ‘easily crawled by search engine spiders’ site. Google acknowledges WordPress to have superior markup for search engines, but to have an advantage you still have to set it up correctly and there’s always ongoing work too.

See: Is Your Site Search Engine Optimized?

4. Competition: And it’s understanding your competition. No matter how well you do the above, the competition for Top Los Angeles CA Real Estate Agent is going to be greater than it is for Top Grand Lake OK Real Estate Agent. So, be aware of what they’re doing and compete accordingly!

And frankly, there’s a lot more very complicated detail that’s not all necessarily known. Just beware of what’s sold as SEO Services in a world where the search engines are telling you ”produce good content and you will succeed”; know that it takes some effort; know there is no sustainable silver bullet like, for instance, gaming back links; know that the competitive environment is a moving target BUT ALSO know that with discipline you can and you will have lots of qualified traffic and leads!

Keyword Research For Content Optimization

Chris Frerecks — Tue, 14 Feb 2012 05:00:48 +0000

When creating content for your site, keyword research should be a prerequisite!

Understanding, not only what obvious phrases people are searching, but what phrases might be targeted from the long tail of people’s search activity is a practice any website owner should pursue.

Here’s some quick video instruction and tips on how you might look into more strategic keywords for your site, your blog and your content in general:

How Do I Better Leverage Links in My Content, Both In Text And In Images?

Chris Frerecks — Thu, 09 Feb 2012 05:00:25 +0000

A client called this morning to ask, “How Do I Better Leverage Links in My Content, Both In Text And In Images?”

Links & Tags In Images

Links & Tags In Text Content

And we’re adding more video education here all the time!