Search Engine Optimization and Social Media Marketing are really just tactics. If tactics don’t eventually translate to business then they may be a waste of time! And don’t be misled by those who’d have us believe raw traffic volume is the win. It’s not, qualified traffic AND lead conversion is … so you must optimize content!
- “You can’t optimize what you don’t measure.” – Johns Wu, Former Owner of Bankaholic, which he sold to Bankrate.com for $14.9 Million Dollars
- “We’ve adjusted our marketing strategies in response to the data we get from our blogs. The [traffic]analytics are a gold mine!“ – California Olive Ranch DOM Claude Weiller
At Kinetic Knowledge we’ve found that many clients lack the time to review, data mine and interpret their traffic data for actionable insights. Leveraging what the data shows to identify trends, solve problems and improve performance is crucial to your success!
1. Standard Traffic Analytics Data Analysis
Gather and enter various data points into a detailed spreadsheet. This data includes month over month percentage increase/decrease and overall [beginning to end] percentage increase/decrease to date. We gather information based upon the number of total posts, page views, unique visitors, repeat visitors, page views per visit, bounce rate and subscriptions so that client can gauge where their effort is succeeding and where it may need work.
2. Strategic Content Analysis
Documented Critical Review of Client’s Published Content. Focuses on Titles, Content, Links, Image & Video Tags, Calls To Action and the Proper Use of Key Words & Phrases. Goal is to help client develop a discipline for well-formed content that succeeds with both humans and search engines.
3. Data Mining: Advanced Performance Analysis And Strategic Guidance
Clients can customize a program to further analyze data in ways that will help to identify less than obvious areas of potential for actionable insights. This effort focuses on actual referral back links, popular content and key search analysis in order to identify existing areas of strength so that they can be leveraged going forward. Ultimately, it’s one thing to publish and network content; it’s another to scrutinize the performance metrics from those efforts to further focus and improve future performance. With this service you will!