Business Blogging Success Story: Santa Clarita & Valencia CA Realtor®

By admin • March 3rd, 2008

Business Blogging translates to successful Real Estate sales in the Santa Clarita & Valencia CA area.

Realtor success validation points:

1. "Since we got started blogging we actually have 15 new clients, 10 relocations from other states. I have a few traditional websites, but we don’t use a lead vendor and we discontinued Yahoo & Google Pay-Per Click a couple months ago. In each case, they volunteered that they had found us on the web and that they read our Blog. I’m convinced our commitment to sharing lots of good local information via the blog allows for people to find us and develop a comfort level and more importantly to see if we would mesh with their personality type." Connor MacIVOR [http://blog.paris911.com.]

2. "Prior to affiliating the blog with our primary domain we weren’t having too much success in the Search Engines. 15th page of Google was pretty much the case. We didn’t know how to develop an online brand cost-effectively. Since we integrated the Blog both our basis domain & blog have seen dramatic improvement rank-wise. For the topic indexing we target, you can pretty much find us on the 1st or 2nd page now." Connor MacIVOR [Search: Flipping Homes Santa Clarita.]

3. "My advice to others is to be real and not plastic. The visibility in search engines is only part of the equation. People want flesh and blood – not someone else’s ideas or bland reporting on the Real Estate market and trends. If they want that all they have to do is tune into the six o’clock news. No, we have some really “rough around the edges” and “gritty” testimonials that attest to the fact people don’t want to be caressed - they want to be dealt with straight." Connor MacIVOR.

Realtor success data points:

  • Business Blogging Goal: Web-based branding & search visibility in the general Santa Clarita & Valencia CA area
  • Time [independent] Blogging: 3 months
  • Pages indexed in Google: 325
  • Inbound Links according to Yahoo: 215  [04/16/08 update 507 inbound links]
  • New Business: 15 New Clients
  • Sales: 4 in escrow and a 5th immediately pending [03/24/08 update 4 sales closed, 1 pending repairs]


Contributed by
support@kineticknowledge.com
What You Get With Kinetic Blogs!
Subscribe Here For Better Blogging Knowledge

Comments(9) KINETIC BLOGS

« Kinetic Knowledge Names Ralph Roberts Official Spokesperson! | Home | Be on the lookout for a new form of comment spam! »