Can SEO Be Done By An IT? SEO (search engine optimization) can be a confusing acronym. It sounds like something that can just be ... handed off to a technical person or an IT (Information Tech') person; however and unless this person thinks about 'business marketing' and meeting content targets that satisfy both search engine (now AI Chatbots) and human interests, she or he [...]
IMAGES AND SEO We have all searched for a product or a service and hoped for good pictures that help to illustrate that product or service. As the adage goes, a picture is worth a thousand words. And how true this is, in marketing! Images and SEO can be aligned! Illustrative images draw people to whatever you may be selling. Whether it's real estate or [...]
Does Your Business Have An Accurate Directory Listing Profile Most business owners find that creating an accurate, consistent directory listing profile is too overwhelming a project to complete. No one enjoys going through a 'directory listing website' verification process only to receive their advertising sales calls and email. And while no one signal wins the competitive local SEO battle, an accurate directory listing(s) profile [...]
Geo-Targeting in NJ Marketing For MOST business owners, the target consumer is neither national nor worldwide, but local to a particular area. And so for that same locally targeted business owner and marketer, using geo-targeting and territory-based references in content matters! Consumers often search for answers, and what they need or want locally (i.e., Hillsdale NJ Blacktop Contractor). For the NJ business owner who [...]
