Can SEO Be Done By An IT? SEO (search engine optimization) can be a confusing acronym. It sounds like something that can just be ... handed off to a technical person or an IT (Information Tech') person; however and unless this person thinks about 'business marketing' and meeting content targets that satisfy both search engine (now AI Chatbots) and human interests, she or he [...]
A Hot Topic As of Late: What is AEO? So, what is AEO? AEO, for starters, is an abbreviation for Answer Engine Optimization. It's evolving, and there are also other related terms like GEO, Generative Engine Optimization, and GSO, Generative Search Optimization. In summary, it refers to a strategy for preparing your content so that it is most likely to be featured in AI-driven [...]
Does Core Website Code Matter When Ranking Pages For Keywords? The answer to the above is yes; however, content signals are a, if not the, priority for search and/or answer (AI) engines. When addressing the question about code, one must understand that there are as many as 200 signals a search engine will draw upon to rank a page versus its competition for keywords. [...]
IMAGES AND SEO We have all searched for a product or a service and hoped for good pictures that help to illustrate that product or service. As the adage goes, a picture is worth a thousand words. And how true this is, in marketing! Images and SEO can be aligned! Illustrative images draw people to whatever you may be selling. Whether it's real estate or [...]
