Can SEO Be Done By An IT?
SEO (search engine optimization) can be a confusing acronym. It sounds like something that can just be … handed off to a technical person or an IT (Informati
on Tech’) person; however and unless this person thinks about ‘business marketing’ and meeting content targets that satisfy both search engine (now AI Chatbots) and human interests, she or he not going to be the best case experience scenario for a business seeking sound marketing online. So, can SEO be done by an IT?
It’s certainly possible, and by no means is this post meant to disparage the great IT people who offer so many necessary technical skills. Consider that an IT person is likely adept at setting up and managing various technologies (i.e., email, computers, local area networks, applications, etc.). And we certainly work with and recommend the most trusted IT folks to our clients.
But can any random person create the kind of content, on and off-website, that appeals to both humans and to search engines in the many ways (e.g., 200+ signals can be counted depending on competition) that may make a brand visible to the most qualified searching people or leads Maybe, but do they have the necessary experience to capture the humans with particular interests that a particular business type must target online? Maybe, but do they live and breathe ever-evolving digital marketing, while handling so many important technical functions? Maybe, but …
SEO is Marketing, Not IT
There seems to be the perception that SEO requires a lot of technical expertise, and because of that, IT folks should do the work. And sure, there can be some technical aspects of SEO work, but a serious business MUST vet’ what ‘marketing expertise’ there is … or any competitive SEO success will suffer. Without at least fundamental SEO, a business brand is likely to be invisible online to the qualified people who are searching for their particular product or service.
Sure, there are technical aspects of a website build, but the lion’s share of website development is knowledge of themes, plugin applications, carefully laid content, and strategic marketing execution. It is design; it is ‘call to action’; it is content creation, it is navigation for, and the optimization of all website pages. And it is an effort to support both the presentation of a unique brand to humans and a web presence that can impress search engines enough to be visible for the capture of leads.
Unless your IT person is spending her days focused on marketing techniques in an ever-evolving web environment, it’s probably not going to be smart to pass the SEO duties over to an IT person. While IT folks are certainly professionals, adept in many technical areas of the web, some might admit that their core skill set has little to do with what’s needed for an online marketing strategy.
Why Kinetic Knowledge For Your Businesses’ SEO?
We have been executing business SEO successfully for 20 years now. Please ask us about getting an SEO advantage online, including who we consider to be great IT people for your business technology needs! So far as an SEO consultation with us, it’s free! Ask questions HERE | Our phone here: 732-722-5915
