Geo-Targeting in Marketing
For MOST business owners the target consumer is neither national nor worldwide, but local to a particular area.
And so for that same locally targeted business owner & marketer, using geo-targeting & territory based references matters! Consumers often search for answers, what they need or want locally (i.e. Westfield NJ Blacktop Contractor). For the business owner who produces locally specific content, the reward can be the most qualified website traffic, leads and new business!
Content is the BASIS of any competitive web presence. The goal must always be to offer useful information that discerning potential buyers will appreciate. It’s that same useful information that demonstrates the authority a search engine will support with better position and visibility. It can translate to a connection with those same potential buyers – when they search locally!
Defining authority for particular towns and/or counties may mean a page dedicated to experience as a “Home Builder in Union County NJ”. It is a method for appealing to a searching consumer who happens to live in that county. This content should define a body of knowledge or experience for that given town and/or county.
There are also going to be the best types of content for a business serving consumers in a particular geography. For instance, a home builder has a better reason for photographic content than maybe a home inspection services company, but the latter shouldn’t rule out the use of imagery. For instance, to detail potentially harmful and safe forms of mold common to a local with images is likely something homeowners in that local area are looking into.
Any locally specific detail in content can easily be the difference in converting a local buyer.
Local Business Authority And Geo-Targeting!
The chance of competing for visibility in search engine results pages (SERPs) begins with content. Properly executed geo-targeting in content can be a successful competitive strategy for business owners interested in a particular radius of operation! Propose not only what there is an authority for, but WHERE that authority exists! SEO Services can help, so contact Kinetic Knowledge for a consultation today!