YouTube should be in your marketing mix!

By Chris Frerecks • March 30th, 2008

Why should YouTube be in your marketing mix? For starters, YouTube’s traffic has risen to the degree that it is one of the four most visited sites online. Plus, you don’t necessarily have to endure the headache or cost of creating & editing actual video to be there. You can use basic photo images to create video tours.

Top 10 Reasons to add YouTube to your marketing mix:

1. To date, there is very little competition for your YouTube indexed content! For instance, Google has 3,310,000 indexed pages competing for the search - san diego real estate , whereas YouTube has 331 indexed videos competing for the same search – san diego real estate

2. YouTube is the 4th most popular site for total traffic online

3.  In this chart Hitwise combined the share of 56 broadcast and cable network websites — not including news, weather, sports and shopping networks — and compared it with YouTube.

4.  Online users actively search for videos. In fact, Google Trends shows that more people are looking for videos than are interested in shopping or even news.

5.  YouTube now has 62 million U.S. monthly unique users

6.  53% of YouTube users have attended college

 or graduate school
7. 123 MILLION Americans view online video every month
8. 3 of 4 of all US Internet users have looked at online video
9. Once in YouTube, all content is re- indexed by Google Video
10. Google [search the whole web] indexes video! – Google recently announced that the YouTube video library will be a major part of their own search index
Kinetic Knowledge offers a low cost and very convenient Image- based Video Tour content creation service – see client video in YouTube with over 660 views. Video Tours are are a high impact approach to marketing your products, services and particularly your brand. They’re also easily optimized in Business Blogs, Websites and the free aggregators like YouTube, which now pushes its’ content to Google Video & Google [search the whole web.] We can also offer a neat voice over touch.
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