There’s a very subtle SEO tool in your editor known as the ‘Slug’.
If you aren’t already aware of it, WordPress offers configurable URLs referred to as ‘permalinks’. A ‘slug’ is a few words that describe a post or a page, usually the ‘permalinks’ URL friendly version of a longer maybe less specific title (which is otherwise automatically added to the end of a permalink). And when used the ‘slug’ becomes part of a permalink, instead of the title. While a longer maybe less specific title can be attractive to humans, it may not be as useful with search engine optimization. Here’s a quick look at how to leverage ‘slugs’:
Again we probably want to write our post titles with humans in mind, to help motivate a visitor to read more of our content. The same is not true for URLs.
A page permalink example might be ‘ http://kineticknowledge.com/using-slugs-to-your-advantage-yet/ ‘, which also demonstrates how WordPress might automatically add the post title; whereas using a slug one can override the automated permalink structure to something like this http://kineticknowledge.com/using-slugs/.
In summary, WordPress offers a number of opportunities to improve the presentation of your content to both humans and search engines. Depending on your targeted keywords, ‘using a slug’ makes it possible to target them more specifically for better SEO … and right in the page URL.