Online reviews from clients not only increase visibility, but they build trust with qualified searching consumers. Ultimately, reviews help drive leads! Getting reviews obviously matters; however, the fear of a bad review is also a common source of anxiety for business owners. While a business must accept that it cannot control the reviews it gets, it must place MORE concern with a lack of [...]
Changes to YouTube Effective January 2020! By now, everyone knows about the power and the popularity of the YouTube platform. The video search engine has evolved from funny cat videos to an essential hub for businesses and entrepreneurs to spread their marketing messages far and wide. And changes to YouTube are here. As with most digital marketing efforts, you must be ready to adapt [...]
Simple Hidden Page on WordPress | WordPress Development There may be times when you want to create a hidden page on your WordPress website; one that won't be included in your main navigation. For example, maybe you are sending out direct mail with a special promotional offer. You want the recipients of the direct mail to be able to go to a special page [...]
Small to Medium Sized Business Web Presence: What’s Really Necessary? As a small to medium-sized business owner, you are likely wondering how dedicating your precious time and resources to your web presence (not just a website) will truly benefit you. What’s the point? How about a strategic web presence that will give your brand widespread visibility across major platforms and search engines. This [...]
